future of play: New stores will offer innovation and technology for guests
to make their own customized stuffed animals
experiential brick-and-mortar stores to help guests embark on an exciting
7th January 2019: To meet an ever-increasing demand for an engaging retail environment, Tablez India rings in the New Year with the announcement of a partnership with Build-A-Bear, a global experiential retailer.
customized stuffed-animal retail-entertainment brand Build-A-Bear aims to reach
as many as 9 million households in the top 15 cities in India by 2025. Besides standalone stores, shop-in-shop formats of
Build-A-Bear would be launched within Toys“R”Us as part of Tablez, the retail
arm of LuLu Group International. Adeeb Ahamed, MD, Tablez said: “The
Build-A-Bear concept is a one-of-a-kind retail experience, and we are thrilled
to bring it to India. We believe that children who come to our stores will be
able to enjoy a different shopping experience that includes participation in
creating stuffed animals of their own choice.”
also added, “At Tablez, we are continuously striving to meet the
increasing demand for high-quality specialty toys, and we look forward to
opening more Build-A-Bear and Toys”R”Us stores across India, as our
company continues to grow.”
this occasion, Dorrie Krueger, Build-A-Bear Workshop Chief Strategy Officer,
said, “We look forward to embarking on this new partnership with Tablez India
and helping establish and grow the Build-A-Bear brand in this important global
market. As our international franchise portfolio continues to expand, we are
further assured that the hug of a teddy bear is understood in any
Established in 1997, Build-A-Bear has helped millions find their own meaning in a new furry friend. The brand has nearly 500 stores worldwide, and more than 175 million furry friends have been made globally in its 21-year history. Build-A-Bear helps guests mark special occasions, start friendships, and inspires people to make their own adventures. At Build-A-Bear, one is empowered to feel that anything is possible.
The ‘Choose Me’ wall at every Build-A-Bear store is where the
empowerment journey begins as each guest chooses an unstuffed animal to bring
to life. Accessories give customers the reins to customize their creation. The
heart ceremony is where one can add special wishes to their friend. During the
stuffing process, a heart is placed in the bear along with special wishes, and
the guests promises to care for their new furry friend. This signature ceremony
brings each stuffed animal to life in a personal way, further ensuring a
greater attachment. Guests find meaning in each of the animals designed – they
are friends, playmates, heroes, look-a-likes and evidence of special memories.
Dogs, cats, bunnies and even unicorns complement the timeless teddy bear to
ensure there’s a furry friend for everyone.
Tablez launched the first Toys“R”Us store in Bangalore in 2017. Before
end of 2018, 4 stores will be operational, and another 20 stores are expected
to be launched in 2019. In February 2019, Build-A-Bear will be launched as part
of Toys“R”Us in Phoenix Marketcity, Bangalore. Further, a Build-A-Bear
shop-in-shop format will follow in Vega City Mall, Bangalore; City Centre Mall,
Mangalore and Phoenix Marketcity, Pune. The 20 additional standalone stores of
Toys”R”Us are expected to be launched in major locations starting January 2019.
Build-A-Bear plans to expand to as many as 65 shop-in-shop format stores and 20
standalone stores in India over the next 10 years.
is a global brand kids love and parents trust that seeks to add a little more
heart to life. Build-A-Bear Workshop has nearly 500 stores worldwide where
guests can create customizable furry friends, including corporately-managed
stores in the United States, Canada, China, Denmark, Ireland, Puerto Rico, and
the United Kingdom, and franchise stores in Africa, Asia, Australia, Europe,
India, Mexico and the Middle East. Buildabear.com is the online destination for
unique furry-friend gifts, featuring The-Bear-Builder™, a shopping configurator
that helps create customized gift options. Build-A-Bear Workshop, Inc.
(NYSE:BBW) posted a total revenue of $357.9 million in fiscal 2017.
the organized retail arm of retailing giant Lulu Group International, has
introduced leading global brands in F&B, toys, lifestyle and apparel to
India. The company has signed master franchise agreements to bring brands like
Springfield, Women’secret, Toys“R”Us and Babies“R”Us to the country. Tablez also
recently signed a strategic cooperation agreement with Chinese lifestyle brand
YOYOSO to bring its stores to India. In the F&B space, Tablez holds
franchise rights for Cold Stone Creamery and Galito’s in addition to
successfully developing two home-grown brands: Bloomsbury’s and Peppermill.
Tablez currently operates in more than 60 outlets globally and plans to expand
to 300 outlets by 2021.