Abbreviations for the Mobile Optimised Male (MOM) – Chawm Ganguly

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chawm g (25)aRemember the time when FB meant football – yes, the kind of which CR7 and Messi and Neymar are the Princes? Or when G+ was something that builders constructed, ground up?  Or even before that, when IG was simply Mrs. Indira Gandhi? Well, not any more – the abbreviations have different meanings now. The Girl of yore, who had turned into a babe at the turn of the century is now a “bae” and you if ignore these new meanings you run the risk of becoming redundant. Don’t believe me? Check out what the abbreviation we thought stood to point at the Rashtriya Swayamsevak Sangh  means today. If even an AccheDin Sarkar cannot save the Sanghis, you won’t need ESP (old meaning Extra Sensory Perception) to imagine what your fate will be.

Remember Kyonki? Now even SaaS is not what it used to mean:

  1. API = Application Programing Interface
  2. B2B = Business to Business
  3. B2C = Business to Consumer
  4. CMGR = Community Manager
  5. CPC = Cost Per Click
  6. CTA = Call To Action
  7. CTR = Click-Through Rate
  8. CX= Customer Experience
  9. DM = Direct Message
  10. ESP = Email Service Provider
  11. FB = Facebook
  12. FTW = For the win
  13. G+ = Google Plus
  14. GA = Google Analytics
  15. IG = Instagram
  16. ISP = Internet Service Provider
  17. KPI = Key Performance Indicator
  18. LI = LinkedIn
  19. P2P = Person to Person
  20. PPC = Pay Per Click
  21. PV = Pageviews
  22. ROI = Return on Investment
  23. RSS = Really Simple Syndication
  24. RT = Retweet
  25. RTD = Real-Time Data
  26. SaaS = Software as a Service
  27. SEM = Search Engine Marketing
  28. SEO = Search Engine Optimization
  29. SERP = Search Engine Results Page
  30. SM = Social Media
  31. SMB = Small Business
  32. SMM = Social Media Marketing
  33. SMO = Social Media Optimization
  34. SMP = Social Media Platform
  35. SOV = Share of Voice
  36. TOS = Terms of Service
  37. UGC = User Generated Content
  38. UV = Unique Visitor
  39. UX = User Experience
  40. WOM = Word of Mouth

Feel Free to add your own to the list. All Contributions are welcome.

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