Campaign to reach out to 200,000 school-going children across Delhi-NCR
New Delhi, April 30, 2018: Amway India, the country’s largest direct selling FMCG company has undertaken an initiative to spread and improve awareness on safe and nutritious food at the school-level through adoption of FSSAI’s ‘Safe & Nutritious food (SNF@school)’ program. Through this program, Amway India aims to reach out to more than 200,000 school-going children across 100 schools in the National Capital Region.
The intent of this program closely aligns with Amway’s vision of helping people live better lives. As a global leader in nutrition research, development and innovation, Amway is supporting the program. Under the SNF@School program, fun and interactive awareness sessions will be organized to make learning about safe and nutritious food easier and simpler for children. These sessions will also feature FSSAI Health Mascots, Mr. Sehat and Ms. Sehat to give valuable tips regarding the importance of safe and nutritious food through skits. The objective is to create awareness on food safety and nutrition at school level and facilitate easy learning for children in their own vernacular language.
Commenting on the occasion, Anshu Budhraja, CEO, Amway India, said, “We are committed to addressing the issue of under nutrition and working around the world to create awareness about the need for optimum nutrition through various programs. ‘Safe & Nutritious food’ is a great initiative by FSSAI and we are proud to support this cause to offer our expertise in nutrition for educating children on safe and nutritious food. This program is a powerful tool to ingrain the benefits of eating well in school-going children who are the future of our society. We believe food security along with a safe, healthy food environment is the right of every child and the foundation for a healthy nation.”
Project SNF@SCHOOL is a nation-wide campaign based on a three-pronged approach, at the school, state and national level. At school level, the culture of food safety & nutrition is promoted through Health and Wellness Coordinators and Health Teams. The objective is to communicate simple, yet scientifically accurate messages to engage students in order to ensure promotive and preventive healthcare and encourage safe and nutritious food habits at an early age.
Amway India supports a comprehensive CSR programme covering a gamut of initiatives. One of the key project ‘Sunrise’ supports underprivileged children in education, health and hygiene in 15 locations across India.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.
Globally, Amway is over 59 years old, US $ 8.6 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending. Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1].
Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[3]. Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.
Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Recently, Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS.
Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.
Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’. The company was recently awarded the ‘Great Place to Work 2017’ in recognition for the outstanding workplace culture, as well as the ‘Best HR practices’ in quality of life and ‘Managing Health at work’ by Times Ascent Asia-Pacific HRM Congress.
[1] As per Amway Refund Policy
[2] Source: http://www.euromonitor.com/amway-claims
Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2016 data
[3] Source Euromonitor International Limited; Beauty and Personal Care 2017 edition; as per premium skin care definitions; retail value sales; UBN; 2016 data