Bring in splash of colors with a wholesome range of patterns
Be fashionably right and follow the Riti with rangriti with their AW 15 collection
New Delhi, 14th September 2015
Rangriti is a range of bright & happy women’s Indian wear. A unique fusion of Rang-color and Riti – fashion, Rangriti brings out a line that is a fine blend of feminine cuts and beautiful shades in sync with the latest fashion trends.
Rangriti provides high-end fashion at very attractive prices making it a perfect answer to every woman’s wish of making every day exceptional. With a wide range of beautiful kurtas, kurtis, Anarkalis, churidars, pallazzos, skirts and dupattas in pleasing prints, colors and patterns, the brand aims at bringing freshness, variety & style to every woman’s closet.
From the colorful to monochrome, the Rangriti AW15 collection offers a spectrum of colors; neatly flowing and nested with its silhouettes.
“My Color, My Expression” being the theme, the range truly expresses itself with bright Pinks and oranges to more subtle earthen shades of brown to cater to a wide audience. Bright floral prints are playfully arranged with neat patterns of “Dabu” to add maturity to the collection.
Together the silhouettes and colors perform mystical illustrations that are sure to enhance the beauty of every woman and help her express herself in different shades.
Website – www. Rangriti.com
Also available at MBO’s across the country.
About Siddharath Bindra
Managing Director, BIBA and Rangriti
Born and brought up in India, Siddharath Bindra is the Managing Director of BIBA.
Siddharath joined the family business in 1997, with a primary objective to convert the ‘home grown’ product to a national ‘brand’, capitalizing on the retail boom in the country. In a country where ethnic wear is predominantly unorganized, it has been Siddharth’s keen understanding of the Indian consumer and of the prevalent retail scenario, which has transformed BIBA into the country’s most loved ethnic wear brand.
In fact, today the company enjoys leadership position and is by far the largest ethnic wear retail chain in the country. With the constant endeavour to expand the business, product profile and consumer reach, Siddharath signed up with designer Manish Arora with majority stake in ‘Indian by Manish Arora’ brand and a JV with acclaimed designer Rohit Bal; thus marking BIBA’s foray in the bridal and luxury ethnic wear category.