December 4, 2016, Delhi – Fortis La Femme has organized a Motarde, a women’s only bike rally in support of Breast Cancer Awareness taking place today. Breast cancer is now the most common cancer in most cities in India, and 2nd most common in the rural areas.The oft cited cliché that self-awareness is the best defense couldn’t ring more true in case of fight against breast cancer.
Fortis La Femme ran a 2 month long special campaign, across Delhi & Bengaluru, wherein women were encouraged to learn about breast self-exam and go for mammography and breast checks by a clinician. In addition to this, it offered free mammography for 100 under privileged women in association with the Rotary Club of India. The aim is obviously to drive awareness, since on early detection, breast cancer is completely treatable.
Fortis La Femme, New Delhi is the first under the La Femme brand and is a well-known medical institution in the city. It is a unique facility, inspired by the core belief that a woman is a very special person with special needs. To this end, it provides comprehensive clinical and holistic care designed just for women which covers every stage of a woman’s life from birth, adolescence, motherhood, to menopause and beyond. Medical care at the hospital includes Obstetrics (Painless Labor), Gynaecology, Neonatology (Level III NICU), Anaesthesia, Pediatrics, General & Laparoscopic Surgery, Cosmetic Surgeries and Genetic & Fetal Medicine.
According to Ms. “India is experiencing an unprecedented rise in the number of breast cancer cases across all sections of society, as are also other countries. Only with early detection, can we achieve a longer survival.Presently, India already has one of the worst survivals from breast cancer in the world.We see this as crucial to our single-minded awareness campaign for women’s health and wellness.”
The La Femme Motardewas an exciting sight to witness well over a 100 fearless and courageous women riders on the road at the same time, driving for a noble cause. Fortis La Femme also honored Cancer Survivors at the closing ceremony, wherein the survivors had also shared their experiences and highlight the importance of early detection.