#BinBraDin…celebrate without restraint!
Culture Machine’s beauty & lifestyle channel BLUSH partakes in the NO BRA DAY relvery, an initiative celebrated worldwide to support Breast Cancer. Giving it a desi twist, Blush launches #BinBraDin, a video that urges women to give up their bras – the forever contraption on their bosoms and celebrate their body in its most natural form.
The edgy videos urges women to get rid of their bras – burn them, wreck them, tear them, destroy them, cut them, rip them, hide them and fling them to get their priceless freedom from this piece of enslavement! The video also aims to promote the larger cause of spreading awareness for Breast Cancer.
So ladies, say hello to your freedom and bye to your bras! This #BinBraDin be bold and be brave.
Link to the video: https://www.youtube.com/watch?v=SUdEFql6Q3A&feature=youtu.be