The service aims at succouring the brands at the time of a social media storm, sometimes true, sometimes made up.
New Delhi, 11 July 2019: Buzzoka, India’s most
disruptive influencer marketing platform has announced the launch of its new
Crisis Management. With this, the 2-years old startup will assist
companies in managing social media disasters through influencers. Buzzoka,
which works with over 150 top tier brands, strives to take this service within
the brand’s ORM (Online Reputation Management) needs.
Social media today is the top communication channel and
significant buzz shows up on it. When brands enjoy the spotlight with numerous
conversations floating about them on social media, the flip side to this can be
destructive for them too. Buzzoka is one of the early players to understand the
need for Social Media Crisis Management so that organizations can continue
enjoying digital appreciations.
Commenting on the same, Mr. Ashutosh Harbola, CEO &
Co-founder, Buzzoka, says,“We are constantly working towards making
social media a happy place for our clients. In the recent past, we have seen
plenty of cases where a message led to a reputation crisis for brands in no
time. Buzzoka understands the significance of the quality of viral content on
the internet and ensures transforming negative conversations into reassuring
and optimistic content through. In many cases, we have seen negative news being
floated by competition brands and we at Buzzoka are equipped to cater to it.”
Platforms like Facebook, Instagram, Twitter, etc. are an important
information source to oversee the way news spreads. Due to the real-time nature
of social media, audiences and stakeholders immediately turn to it in times of
crisis. If not taken seriously, social media can directly impact the goodwill
of the company. For many brands, social media is a go-to-platform to connect
with their audience; therefore, all the discussions running on these digital
platforms are important in positioning the brand.
“Over 150 brands
spanning across different verticals have gained an unparalleled amount of reach
to their target customers through Buzzoka and we are committed to grant our
true support as a partner”, adds Harbola.