The Instagram Ad Film Service will help brands and agencies to cater the audience which is missing out on TV and Newspaper promotions.
Delhi, January 16’ 2019 – Buzzoka,
India’s most disruptive influencer marketing company has forayed into
Instagram-Ad films which will be led by Influencers. This path breaking
initiative will now allow Buzzoka to
create more meaningful content for digital and social first audience that rely
on social media influencers for new products and services.
The introduction of Instagram Ad films is the need of the hour as there
has been a paradigm shift in the consumption pattern and brands and agencies
are gearing to capitalize on the changing landscape. India has
currently over 71 Million monthly active users (Statista) on Instagram
and a lot of them rely on social media influencers for their daily dosage
content. As per Buzzoka’s
recent report – Influencer Marketing Outlook 2019, Instagram leads as the primary
choice of brands and 77% brands see it as a huge potential in 2019.
Instagram Ad Films will be a great fit in the media mix, as video has
established itself as the most engaging platform. With Jio and other telecom
companies at a war over providing cheapest data to the next billion video
consumption has spiked significantly.
While influencers play the important role of being the thought leader in
their respective domains and act as advocates for the relevant brands, it is
time now to cash on their fan base going the ambassador route and promoting the
brands in professionally shot Instagram Ad Films
Ashutosh Harbola – Co-Founder and CEO of Buzzoka said
“Instagram is a perfect channel for Brands and Marketers to capitalize on
digital and social first audience in the age bracket of 20-35. Instagram is a
platform that is hosting this major chunk of audience, which is going away from
TV and newspapers as their primary daily news medium. Hence, missing out on a
lot of promotions and offers. Instagram Ad Films will be that one promotional
tactic that we feel will be driving the next media wave in India”
As per a recent report from Instagram In June 2018, Instagram
reported a landmark with over 1 billion monthly active users (MAUs). This
grew from 800 million MAUs in September 2017 with over 60% users logging back
almost every day.
Founded in July 2017, Buzzoka (www.buzzoka.com)
is India’s 1st Integrated Influencer marketing platform. Having the largest
database of Influencers, Celebrities and Commoners, it has successfully added
around 100,000 influencers to its network. Buzzoka is
the 1st Influencer Marketing Company in India, which is betting the future on
common people in the gambit of Influencer Marketing, and is aggressively
working to onboard commoners to its portfolio.