The service will help brand and agencies to cater to the interest of the audience in tier-2 and tier-3 cities, and rural markets. The move is in line to the Vision of Digital Villages Initiative.
New Delhi, February 6’ 2019: Making ‘Digital India’ a reality, the government’s
vision to create 1,00,000 digital villlages in the country has opened new
avenues for digital marketing companies.Buzzoka, India’s most
disruptive influencer marketing company today launches ‘Regional Celebrity
Services’. With this pioneering move, Buzzoka will allow brands to reach to the
right audience with the right endorsing face.
endorsement business, which has seen a downfall in the recent past with
Internet Celebs taking over, the move from Buzzoka will now allow regional
celebrities to come in the Influencer Marketing gambit.
this service is the need of the hour as the mainline celebrities might not be
able to travel the gap between the brand and audience in regional and rural
India. According to the World Bank collection of development indicators, rural
population in India was reported at 66.46 %, which justifies the vast
opportunities for successful brand endorsements in these sectors. Hence,
Buzzoka has opened the doors for brands in unveiling and reaching a large but
segmented audience directly.
on the same, Ashutosh Harbola – Co-Founder and CEO of Buzzoka says, “Buzzoka
has set sights on the 190-million-strong rural internet-user base in India and
we intend to reach to the crust of the Indian market. The Digital Villages
initiative by the government would mean increased consumption of content over
digital platforms and this will, in turn, lead to an increase in the popularity
of regional influencers and celebrities. Regional Celebrity Services is a step
in this direction, empowering brands to connect with the untapped customers in
have been a disruptive brand all throughout our existence and we wish to act as
a catalyst for brands and agencies which fail to device regional and local
influencer strategy. The move will be just another step in our vision to add
millions of internet creators to the Influencer Marketing gambit,” add Ashutosh.
per a recent report, usage of social media in rural India has grown by 100 per
cent during the past year with the number reaching to 25 million users. With
the online content consumption increasing rapidly, we are also witnessing a
growing relevance of regional content. For instance, according to reports, in
tier 2 and 3 cities, platforms like TikTok are being watched constantly with at
least 4 to 5 hours of content consumption in a day. This service launched by
Buzzoka will help marketers to penetrate their brands in such regional and
rural markets to achieve higher returns.
in July 2017, Buzzoka (www.buzzoka.com) is India’s 1st Integrated Influencer marketing
platform. Having the largest database of Influencers, Celebrities, and
Commoners, it has successfully added around 100,000 influencers to its network.
Buzzoka is the 1st Influencer Marketing Company in India, which is betting the
future on common people in the gambit of Influencer Marketing and is
aggressively working to onboard commoners to its portfolio.