Over 50% users opt to pay by credit & debit cards, net banking & FreeCharge wallet during Diwali Sale
New Delhi, October 4, 2016: Snapdeal today shared that Snapdeal Gold, with its assurance of 100% pre-shipment checks and fast shipping, has proved to be a huge draw for customers during the first two days of Unbox Diwali Sale.
Preference for Snapdeal Gold (which is available on orders paid for at time of order booking) and attractive offers from banks led to a record increase in the number of users selecting prepaid options at the time of booking. In the first two days of the Snapdeal Unbox Diwali Sale, more than 50% of the users opted to pay by credit & debit cards, net banking and through FreeCharge wallet to avail of attractive bank offers, interest free EMIs and free shipping.
Snapdeal shipped a whopping four lakh packets within one day from its biggest logistics facility in Delhi, even as its warehouses across the country shipped lakhs more, as orders poured in from more than 16000 pin codes across India. The fast shipping was made possible by having a majority of fast moving products quality checked and ready for dispatch in advance, based on an accurate assessment of demand using predictive data analysis.
Commenting on the increase in Snapdeal Gold orders, Jayant Sood, Chief Customer Experience Officer at Snapdeal, said, “We are excited to see the overwhelming response to our newly launched Snapdeal Gold service. We are confident that customers will have the best experience with Snapdeal this Diwali.”
Day 2 of the Unbox Diwali sale also saw eye-popping numbers in fashion category sales. The ethnic wear category witnessed a 15x growth over normal days as customers stocked up for the festive season. Kurtas were the most popular products within men’s fashion and semi-stitched suits were the most popular among women’s fashion. Other than robust demand from metro cities like Bangalore, Mumbai, Delhi NCR, Chennai, Hyderabad and Kolkata, maximum demand from next tier of cities came from Patna, Ranchi, Indore, Madurai and Bhopal.
At Snapdeal, attractive offers on fashion were available on the following brands:
- Men’s Clothing & Footwear: Lee, Wrangler, Indian Terrain, Celio – Minimum 50% Off
- Women’s Clothing: Vero Moda, ONLY, GAS, Wills Lifestyle, Madame
- Watches: Timex, Maxima, Guess, Daniel Klein
- Bags: Caprese, Lavie, Lino Perros, Hidesign
- Footwear: Puma, Vans, Lotto, Catwalk, Steve Madden, Lavie
- Festive wear for kids with Minimum 60% discount topped by an additional 20% off
- Other fashion and footwear brands on offer include John Players, Carlton London, Jack & Jones, Crocs, Guess, Fila and many more.
About Snapdeal:
Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 50 million plus products across 1000+ categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.
For further information visit: www.snapdeal.com