Celebrate this Diwali with Sinatra Select : Special-edition Frank Sinatra whiskey

JD Old no7 bug WPrice: US$ 162 and approximately Rs 22000/-

Availability:  Airport Duty Free stores and A Class retail stores in Delhi and Mumbai.

New Delhi, October, 2013:  Jack Daniel’s premium whiskey presents, Sinatra Select this festive season. Celebrate Diwali, the ‘Festival of Lights’ with the limited edition Jack Daniel’s Sinatra Select with a specially designed packageThe premium package also includes a personally designed gift box with a book telling the story of the legendary Jack Daniel’s and Frank Sinatra relationship.

This festive season celebrate the relationship between two American icons and Jack Daniel’s 163rd birthday celebrations, Jack Daniel’s Tennessee Whiskey in association with Frank Sinatra Enterprises is launching a new ultra-premium expression.  Crafted from special “Sinatra barrels” the Jack Daniel’s Sinatra Select is bottled at 90 proof and comes in a specially designed one- liter bottle.

On stages throughout the world from 1950s thru the 1990s, Sinatra would always offer a toast to his audience with a glass of Jack Daniel’s in his hand. Hand selected by the Master Distiller Jeff Arnett, “Sinatra barrels” used to make the product were crafted to provide an extra full character and darker rich amber color by exposing the spirit to extra layers of toasted wood on the inner surface of the barrels.  The extra rich barrels were mingled with classic Old No. 7 Tennessee Whiskey and bottled at 90 proof resulting in a character that is full of oak and spice notes with an exceedingly smooth vanilla finish.  The smooth, bold character of the whiskey is meant to embody the smooth, bold character of the man.

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About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink Beverages and Jack Daniel’s Country Cocktails.