In an endeavour to stay connected with business partners, Amazon Web Services, a leading cloud-service provider conducted the AWS India Partner Summit across the cities of Mumbai, Bangalore and Delhi on 27, 29 April and 1st May 2015. The objective of this premier cloud networking event was to educate potential and existing partners about the AWS ecosystem and the latest tools and content required for success in the Cloud journey. NeoNiche was chosen as the experiential marketing associate to conceptualise and execute the complete event. A dynamic website in addition to multi-channel communication platforms were used to reach out to the carefully profiled target audience. Every registration was nurtured to ensure maximum attendance. Strategic venues were finalised across the cities keeping in mind the accessibility of all the guests. A large-screen setup was used to facilitate easy legibility and viewing. The set up design and execution were managed with precision, backed by a well-co-ordinated on ground technical and production support. Appropriate branding elements at prominent touch points complemented the elaborate agenda that was spread across the latest announcements, customer testimonials, technical sessions and hands-on training led by AWS team. Exclusive sponsor zones were created as part of the sponsor management strategy. The latest product and technologies were eminently displayed at the expo pavilions. A live screen was mounted to feature trending social media updates. The summit witnessed an exceptional attendance of more than 800 representatives from leading cloud-adopting enterprises, across both the cities.NeoNiche carefully looked into every detail to immerse the partners in a fulfilling Cloud experience.