Arpan Basu to lead Corporate Communications of INSWA Business Unit with a directreporting to Ishteyaque Amjad, Vice-President Public Affairs and Communication, Coca-Cola India and Southwest Asia
Gurgaon, June 21, 2017: Coca-Cola India today announced a change in its Communications team with Arpan Basu leading the INSWA Business Unit (BU) Communications. Prior to his new role he was involved working on Company and Category communication for the Business Unit, building on the Company’s positive impact on the eco-system, and leveraging traditional and online news mediums. Based out of Gurugram, Arpan will report to Ishteyaque Amjad, Vice-President Public Affairs and Communication, Coca-Cola India and Southwest Asia.
Arpan Basu will take on the new role from Kamlesh Kumar Sharma who has been recently moved to Hindustan Coca-Cola Beverages as a Chief Communications Officer after having served as Director, Corporate Communications and Alliances, at Coca-Cola India Pvt Ltd.
Ishteyaque Amjad, Vice-President Public Affairs and Communication, Coca-Cola India and Southwest Asia said, “Arpan has been entrusted with a responsibility of shaping up company’s narrative and reputation, both internally and externally. He is taking on a responsibility of enhancing Coca-Cola India’s brand reputation at a phase where company is undergoing a transformation. Arpan’s appointment is also a testimony of nurturing our talents and providing them opportunities professional growth.”
With work experience spanning 15 years, Arpan has been instrumental in driving Public relations campaigns for brands such as Max Life Insurance and Jubilant Life Sciences Ltd prior to joining Coca-Cola. His work has received many accolades including Certificate of Excellence in Financial PR at the SABRE AWARDS SOUTH ASIA 2014. And was also recognized amongst the top 5 “Outstanding young insurance Executive” in Asia in the “Aeon Benfield Scholarship” conducted by Asia Insurance Review. He holds a master’s in business administration (MBA) degree from the Ohio University and a bachelors in commerce degree from Calcutta University.
About Coca-Cola India
Coca-Cola India is one of the country’s leading beverage companies offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its products – Aquarius, Coca-Cola, Coca-
Cola Zero, Diet Coke, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid range of juices, FUZE Iced tea, Georgia and Georgia gold range of hot and cold tea and coffee options, Schweppes, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its bottling partners and through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers. Its brands are some of the most preferred and most sold beverages in the country – Sprite and Thums Up – being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Coca-Cola Support My School, Thums Up VEER, Coca-Cola Parivartan, Maaza Unnati and by reducing its own environmental footprint. For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com.