Consumer Confidence plummets in March 2019 by 6.8 percentage points: Thomson Reuters-Ipsos PCSI Study

Next Post
Previous Post

Pulwama/ Balakot and war clouds play spoilsport

 New Delhi, March 18, 2019:  The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos, has nosedived by 6.8 percentage points in March 2019.      

The monthly PCSI result which is driven by the aggregation of the four, weighted, sub-indices, has seen a sharp fall across all of them: the PCSI Employment Confidence (“Jobs”) Sub-Index, is down by a glaring 7 points; the PCSI Economic Expectations (“Expectations”) Sub Index, which has sharply fallen by 10.9 points; the PCSI Investment Climate (“Investment”) Sub-Index which has dropped by 6.1 points; and the PCSI Current Personal Financial Conditions (“Current Conditions”) Sub-Index which is down by a significant 4.9 percentage points over last month.  

“The survey was fielded in last week of February and first week of March, amidst tensions on Pakistan border. The near-war conflict sharply pulled down the already sliding consumer confidence. It once again proves that consumer and economy do not want war – rather afraid of it. This factor strongly clouded the fear around rise in inflation and lack of jobs. Since our respondents are largely urban – for the salaried ones it is also the time for tax saving investment, leading to temporary cash crunch. All these factors have a cascading effect, adding to pessimism,” says Parijat Chakraborty, Country Service Lines Group Leader, Public Affairs, Corporate Reputation & Customer Experience, Ipsos India.The Thomson Reuters/Ipsos India Primary Consumer Sentiment Index (PCSI), ongoing since 2010, is a monthly national survey of consumer attitudes on the current and future state of local economies, personal finance situations, savings and confidence to make large investments.

 

 

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world’s leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown to a worldwide research group with a strong presence in all key markets and is the world’s third largest market research company. With offices in 87 countries and over 15,600 employees, Ipsos delivers insightful expertise across five research specializations: Ipsos Connect – the Media and Brand Expression Research Specialists; Ipsos Marketing – the Innovation and Brand Research Specialists; Ipsos Public Affairs – the Social Research and Corporate Reputation Experts; Ipsos Loyalty – the Customer and Employee Research Specialists; and, Ipsos Observer— the Survey Management, Data Collection and Delivery Specialists. Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,669.5 million in 2014. For more information go to http://www.ipsos-na.com/.