 The good news is that number of organizations with a dedicated campus recruitment strategy has increased by a whopping 25 per cent since 2013. However, the biggest issue remains with dropouts- TimesJobs reveals how organizations are devising new ways to attract, engage and retain campus talent. September 7, 2016: Even as the number of organizations with a dedicated campus recruitment strategy is on an upswing, many roadblocks still exist in the process and its implementation. To appeal to new gen workers, organizations are coming up with innovative ways to engage campus talent to reduce dropouts and to retain them for long-term basis. “Drop-outs are a huge challenge for any organization. Limited engagement and low brand-connect are some of the reasons, which lead to high dropout rates. With the race for talent intensifying, campus recruitments must match the pace and thinking of the new generation. Companies need to focus on creating more meaningful interactions with potential recruits on a long-term basis. This not only means investing more time and energy in campus programs but also using innovative engagement tools and strategies to leave a deep impression with the millennial workforce,” says Nilanjan Roy, Head of Strategy, Times Business Solutions. Competition to hire top talent is intense. Every company, be it a startup or a Fortune 500 believes in hiring the top talent and campuses are a big hunting ground for them- and campus placement programs are integral to their recruitment strategies. Brand Gains Focus: However, while almost all organizations believe campus recruitment is important, about 49 per cent also feel that it is not well executed. For 60 per cent organizations brand positions are a big obstacle when it comes to hiring talent from campuses. In order to capture the attention and interest of millennials, it is imperative for organizations to effectively communicate their culture, values and growth potential to future employees. With intensifying competition ‘employer brand positioning’ has become pivotal for organizations to attract, engage, hire and retain new-age talent. While, there has been an increase of 25 per cent in the number of organizations with an inclusive campus placement strategy since 2013 – a detailed analysis further reveals the ways in which these companies are trying to bring millennial talent on board and retain them on a long-term basis. TimesJobs’ study, which surveyed of over 500 organizations, revealed the critical factors that can help improve the organization’s brand and enable it to attract, and more importantly- retain, the best campus talent. Highlights from the TimesJobs Study:
The TimesJobs study also discusses other factors such as keeping compensation competitive and fair; pre-placement talks and engaging with talent even before they join the company, as methods to ensure success in attracting and retaining campus recruits today.
About TimesJobs.com: TimesJobs.com, the flagship business of Times Business Solutions (TBS), is a platform to help competent professionals make smarter career decisions. With over 25 million registered jobseekers across the board and more than 60 million page views every month, it is fast becoming the most preferred career portal among the candidates. TimesJobs is leading in the recruitment and employment space with its pioneering and dynamic divisions because it successfully meets the needs of competent working professionals looking to maximize their career growth. Its major platforms include:
In addition, TimesJobs has the largest collection of jobs in the market, which ensures that whenever and wherever there is a great opportunity, jobseekers will discover it on the platform. In the recruitment market as well, being the biggest platform for competent professionals who think of their careers first, TimesJobs has become the destination of choice for recruiters who seek to identify and engage with the right talent. |