-Detel aims at creating a new
ecosystem for Refurbished devices by providing just like new looks and feel of
its products for customer to possess and cherish PreLoved Device like never
One-of-its-kind of platforms to significantly bridge the gap between desirability and affordability for the customers pertaining to refurbished device
New Delhi, April 25, 2019: Detel, the world’s most economical feature phone and TV
brand today announced that it forays into a new business vertical of
refurbished device with an e-commerce platform – ‘www.preloveddevice.com’ with the mission of creating a new experience of buying a
refurbished device for its customer.
The experience that starts right from the excitement of
opening the box of a new device. Its chic and cool packaging in red and white
simply catches your attention. You feel even mesmerized after holding a
smartphone in your hand which gives you look and feel of as good as new
smartphone. PreLoved Device ensures your confidence with the glance of
sophisticatedly placed quality components and accessories inside the box. All
the accessories are nicely packed. Last but not the least after having procured
the warranty of a minimum of 6 months to 1 year with most customer friendly after
sale services, PreLoved Device makes you witness the new experience of buying a
refurbished device with never like before satisfaction and happiness.
With PreLoved Device, Detel aims to strengthen the entire
ecosystem of buying and selling of refurbished and pre-owned devices. The
company ensures the quality by selling the most authenticated products certified
and graded by the experts at Detel’s state-of-the-art refurbishment facility.
At present, customers can purchase refurbished smartphones of leading
brands like Apple, Samsung, Xiaomi, OnePlus etc. from www.preloveddevice.com. In time to come, the company also plans to make available
Home Appliances, Laptops, tablets, and other gadgets & accessories. With an extensive distribution network, the company is set
to deliver products pan India.
Commenting on the launch, Yogesh Bhatia, MD, Detel, said, “We
have been operating in the new-goods market and have successfully introduced
the world’s most economical devices such as Mobile phone and Television. Having
spent over two decades in the industry, we understand consumer’s pulse. Our new
venture PreLoved Device is committed to bring technology for all at competitive
prices and bridge the gap between Desirability & Affordability. We now aim
to eliminate the trust deficit that exists in the refurbished device
Sanjeev Soni, Head, PreLoved Device, added, “We are glad to have
launched PreLoved Device wherein all products listed on the website go through
a rigorous 52-step quality check. With attractive packaging, warranty, pricing,
also bring a pool of value added services such as Free Shipping, multiple
payment options, new accessories along with the refurbished device, as well as
a dedicated Loyalty programme for its customers. We are extensively working on
creating many more value adds for our customers in the time to come.”
As India soars to be at the forefront of the technology
industry, the amount of electronic waste it generates has been consequently
growing at an alarming rate. As per reports, India produces 2 million tonnes
(MT) of e-waste annually, out of which 82 percent of this e-waste is pertaining
to personal devices. Yogesh Bhatia, MD, Detel, stated, “With
the launch of PreLoved Device, Detel embarks a new journey of creating a New
environment of Refurbished for our better tomorrow by building a strong new
perception for Refurbished device in India. We are planning to propel the idea
extensively amongst Indians to have them embraced the wave of refurbishing in
For customers’ expectations and satisfactory fulfilments, the platform
listed down the assortment of products divided into 5 grades of
· Pink – Just like new – Absolute
never used unboxed devices. Functionally OK Device.
· Green- As
good as new – Used and restored to new like conditions with no visible
signs of wear and tear. Functionally OK Device.
· Brown- Excellent –
Minimal use and negligible sign of wear and tear. Functionally OK Device.
· Yellow– Wonderful – Moderately used sign
of wear and tear. Functionally OK Device.
· Blue – Superior –
Extensively used with visible sign of wear & tear. Functionally OK Device.
· Black –
Ok– Heavily used with visible sign of wear and tear. Functionally OK Device.
About PreLoved Device
Headquartered in Gurgaon, PreLoved
Device is the brain child of Detel, which has launched world most economical TV
and Feature phone in Indian Market. A one-of-its-kind of platform, PreLoved
Device aims to significantly bridge the gap between desirability and
affordability for the customers pertaining to refurbished devices.