To showcase events from India’s premium 5 day literary event!
Mumbai, Jan 17, 2014: Ditto TV, India’s first OTT (Over-The-Top) TV distribution platform from Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL) will showcase events from the most eagerly awaited and the biggest annual literary event in Asia: Jaipur Literature Festival, this year. Viewers will be able to catch all the action from the five day literary commemoration including the keynote address, book readings, seminars, art and performances, and much more. It is indeed an exciting opportunity for avid book lovers, music and literary enthusiasts to experience the magic and euphoria of the festival on their mobile screens at their convenient time.
Speaking on this unique offering, Manoj Padmanabhan, Business Head, Ditto TV said, “Zee Jaipur Literature Festival is one of the most sought after literary events in the year. Literature lovers can now watch videos of the festival at their convenience, anywhere, at any time.”
The key events at the Jaipur festival will be packaged into multiple video clips and will be available for free.
The Jaipur Literature Festival brings together some of the greatest thinkers and writers from across South Asia and the world. The festival which will be hosted at the beautiful Diggi Palace in Jaipur between January 17-21st, 2014 will have some of the world’s most celebrated personalities like Amartya Sen, Jason Burke, Jhumpa Lahiri speaking at the event. This year, the festival is expected to have about 2 lakh literature lovers from across the world and over 240 authors for five days of debate and discussion, from fiction to biography, history to music.
Today, Ditto TV offers the largest collection of premium content through 67 LIVE TV channels spread across leading genres like GEC, Sports, Lifestyle, Regional and News along with rich on-demand video capabilities. Ditto TV can be downloaded from www.dittotv.com
About Ditto TV
Ditto TV, launched in February 2012, is the latest offering from the digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee New Media. Currently, it is India’s first over-the-top (OTT) TV distribution platform offering LIVE TV and On Demand Content to end consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. With access to the largest collection of premium content, spread across leading content genres like GEC, Sports, Lifestyle, Regional and News, along with rich on-demand video capabilities, Ditto TV offers a unique and compelling experience, delivering a seamless video viewing experience on a range of Internet-enabled devices. Along with its India launch, Ditto TV is now available across the globe in all international markets like the US, UK, UAE, New Zealand, Australia and others. Currently hosting 70 LIVE TV channels, Ditto TV has partnered for content with IndiaCast Media Distribution, Bennett Coleman & Co. Ltd., Multi Screen Media (Sony Entertainment Television), TAJ TV Limited, Sri Adhikari Brothers, TV Today Network, BBC, Turner India and ZEE. Another amongst industry firsts, Ditto TV offers features such as an elaborative electronic programme guide, a content recommendation engine, an elegant user interface, multicurrency payment option and free cash-on-delivery service, all of which will be integral to enhancing the user experience. You can learn more about the offering at www.dittotv.com