Mumbai, INDIA – Etihad Airways, the national airline of the United Arab Emirates, is celebrating its sixth association with Lakmé Fashion Week as part of an on-going partnership as the preferred airline for the global fashion industry.
Last night, the airline
hosted an exclusive cocktail reception at Luna in the St.Regis Mumbai, together
with media partner Vogue India. Prominent corporate partners and personalities
from the travel trade, as well as leading names from the fashion industry,
including Gaurav Gupta, Dhruv Kapoor, Elena Fernandes, Surily Goel, Malini
Agarwal and Priya Tanna, Editor, Vogue India, also attended the function.
The evening, hosted by
model and actress, Sarah Jane Dias, witnessed the amalgamation
of fashion and travel as guests raised a toast to ‘Fashion’s Airline’,
The cocktail party
started with a series of performances by some of India’s top instrumental
artists such as violinist Sandeep Thakur, saxophonist Ryan Sadri, and vocalist
Vasundhara Vee. Guests were invited throughout the evening to pin their dream
destinations on a life-size world map hand-painted by Diaa Allam, and had
their names written by the Arabic calligrapher. Finally, Etihad Airways
presented two lucky guests with two Business class tickets each to their dream
destination on the airline’s global network.
In April 2016, Etihad
Airways struck a comprehensive global agreement with WME | IMG as a long-term
partner of the fashion industry, connecting the airline with the fashion
capitals of the world. Since the partnership’s introduction, the airline has
helped local and international designers break boundaries, and models and
brands to celebrate key milestones and reach new audiences all over the world.
Commenting on Etihad
Airways’ association with the world of fashion, Yasser Al Yousuf, Etihad
Airways Vice President Commercial Partnerships, said: “Etihad Airways has a
strong alignment to fashion and offers Indian travellers seamless services to
all the fashion capitals of the world. 2019 is special for Etihad Airways in
India, as it marks our 15th anniversary of flying to the country. We are
delighted to once again be an integral part of the global fashion industry and
showcase our commitment to this community at Lakmé Fashion Week in Mumbai.”
At the five-day fashion
week, Etihad Airways dedicated an activation area featuring an Instagram booth
where visitors had the opportunity to become a part of the Fashion Week
experience. Victoria Secret Angel, Romee Strijd, who flew Etihad to Mumbai
for the event, made an appearance at the Etihad Airways area to meet and greet
her fans, guests and crew.
“Fashion and Etihad
Airways represent an ideal brand fit, sharing attributes of being ambitious and
innovative,” said Al Yousuf. “These characteristics are showcased in our
renowned service and hospitality offering and therefore making us the number
one airline for fashion.”
Etihad Airways connects
Mumbai and a further 9 cities across India with flights to the fashion capitals
of the world – New York, London, Paris and Milan – via its Abu Dhabi gateway.