Enhances features to include HTML 5, Timed ads and Live Voting options
India, January 15, 2014: Eureka Mobile Advertising, which monetises the idle screen of the mobile phone, today, released an exciting new upgrade to its application that transforms it into the world’s first live customer engagement platform. Marketers can now engage consumers with Timed content in an enhanced and intuitive HTML 5 format, while the application’s Live Voting facility can help collate real-time user feedback. For users, this means greater relevance and ease, while for brands, this translates into a never-seen-before platform that allows live customer engagement, feedback collection and real-time analysis.
Commenting on this development, Rahul S Jayawant, Founder and CEO, Eureka Mobile Advertising, said, “We are really excited to introduce a slew of never-seen-before offerings which make us a LIVE CUSTOMER ENGAGEMENT platform. This holds a sea of opportunities for brands to engage with consumers and help them make informed decisions, using authentic, measurable user data in real time. The feedback we have received so far in our pilot phase has been fantastic, and we believe that this is going to be a game-changer in the mobile advertising space.”
Eureka successfully launched its live voting functionality at the recently concluded Mood Indigo (MoodI), Asia’s largest youth festival. This was the first introduction to the upgrade along with HTML 5 and timed ads anywhere in the world. There has also been a lot of early excitement seen amongst Marketers and Agencies for this Live Engagement Platform and the potential it holds.
Yogesh Sholapurkar, Co-Founder and CTO, Eureka Mobile Advertising said, “Innovation is part of the company’s DNA. Our Live Customer Engagement basket of products is architected keeping in mind scalability and a user experience that is intuitive but simple”.
In essence, Eureka is backed by proprietary technology and works in partnership with brands to reach out to targeted opt-in subscribers through relevant ads which their customers get rewarded to view. Today, Eureka enjoys a high Click Through Ration (CTR), well ahead of industry norms. Since its formal launch in April 2013, Eureka continues to win subscribers and is listed as one of the top 5 apps in the Lifestyle category on the Google Play Store with a customer engagement ratio of over 41%.
About Eureka Mobile Advertising
Eureka Mobile Advertising is the world’s first mobile phone utility that monetizes the idle screen to deliver relevant content to the target opt-in subscribers and guarantees views to the advertisers thanks to its proprietary technology. Eureka has been successfully launched in India, and is currently available on the Android platform, with iOS, Symbian and Windows to follow. It is Operator agnostic. A start-up headquartered in UK, Eureka works with brands, consumers and telecom operators. Meanwhile, for brands, the opportunity lies in better utilization of their advertising spend, more transparency and greater assurance.
http://www.eurekamobilead.com/