India, May 7, 2018: 3INA, (pronounced “mina”) has launched a whole range of make-up on Myntra. 3INA is a cruelty-free make up brand that is born to disrupt. The brainchild of Pablo Rivera and Mark Eve, who worked for two years in pursuit of producing vibrant products of the moment which express originality. Responding to a generation who approached makeup in a fresh, fearless and democratic way, 3INA is a brand that is playful, built on confident aesthetics, and with a commitment to deliver premium products at an affordable price. The hero product of the collection is their pen eyeliner, which is the top–selling product globally. The cream eye shadows are also in great demand, as they are “long lasting and totally dance proof”.
In India, Myntra has partnered with the brand to become their exclusive online partner for a month, delivering over 250 items for the eyes, lips, face, nails, as well as makeup accessories such as brushes and sponges.
Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.