FashionTV has reached 9 million daily daytime views in India
07.09.2015 Paris, France, PR FashionTV
FashionTV has increasingly gained market share in India reaching 9 million daily views. Being one of the most viewed luxury lifestyle channels with a close balance of male and female viewership FashionTV holds a 44% market share in its genre in India.
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| FashionTV has reached a 44% share of the Fashion and Lifestyle Genre in India compared to the main competitors TLC and Travel XP HD. FashionTV has 5 times more viewers than the competitor Channel Travel XP HD. The majority of the FashionTV viewers in India are from the North Zone (42%) with viewers watching FashionTV during the weekdays, while 40% of the viewers tune in during the weekend. 20% of the viewers watch FashionTV on a weekend day and 12% on a daily rate. FashionTV in India has a close balance between female and male viewers, with the male views slightly higher at 57% with the channel views peaking at 14:00-18:00 hours. With this exponential growth FashionTV is set to become the leader in the market with worldwide top trends, lifestyles and live from the red carpet programs and franchising opportunities. |
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