Fat Cat Gaming started a crowdfunding campaign on FundedByMe

Invest into next generation mobile lottery games that are set to take India by storm

Fat Cat

Start-up SHM Entertainment Ltd (“SHM”) trading as Fat Cat Gaming has launched its Lucky 6 game in India to rave reviews and looks set to change the face of social gaming and lottery. The launch coincides with its crowdfunding campaign on the FundedByMe platform, which is expected to raise at least €175,000. The campaign started 20th November 2014.

Sulim Malook, Founder & CEO, said, “It’s been a very exciting time since the game went live. We have been inundated with positive feedback from early adopters – some of it has been quite exceptional. On top of this, investors took up nearly 30% of our funding.”

“Our vision is to produce simple-to-play games on mobile that are more fun and entertaining than lottery yet still allow players to compete for the chance to win life-changing prizes. Traditional lottery formats are stale and flat-lining as the player base is ageing. Younger players want more excitement. Lucky 6 addresses this gap in the market and with a unique social and sharing dimension it is designed to meet this demand and fill the void. Based on initial feedback, it seems set for great success.”

When asked why the company decided to go with crowdfunding, Malook was quoted as saying, “We decided to take the crowd route as individuals tend to be more receptive to new innovations when it comes to investment opportunities and in turn express passion for the campaigns they commit to. In our case, our game has a strong social element. By attracting funding from many different individuals, we are building a group of evangelists who will be keen to promote our games and reap the rewards for their early support.”  
 

Full details of the campaign and the investment opportunity can be found at  http://bit.ly/FatCat-FBM  or by sending an email to enquiries@fatcatgaming.com. Fat Cat can be downloaded from www.fatcatgaming.com or from the Apple or Amazon App Stores.

 

About SHM Entertainment Ltd
SHM Entertainment Ltd is incorporated in the Isle of Man. It has developed a gaming platform, iPhone and Android apps marketed under the brand Fat Cat, which allow access to its flagship Lucky 6 game. Lucky 6 is being rolled out as a free to play game in India initially with further games planned for Latin America, China and the Philippines early next year.

For more information, visit www.fatcatgaming.com