FDCI presents Crafted In India

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Nine designers paid homage to the virtuosity of the crafts of Madhya Pradesh, Gujarat and Rajasthan under the shadows of olive trees


 New Delhi, November 25, 2016: The Fashion Design Council of India (FDCI), the apex body of fashion design in India, showcased the reverenced heritage of the craft-seeped states of Madhya Pradesh, Gujarat and Rajasthan, as seen through the prism of brilliant designers at a fashion extravaganza held at the Italian Embassy in New Delhi.

The fashion show was part of the inaugural event hosted by the Italian Ambassador His Excellency Mr Lorenzo Angeloni to celebrate the association of the Italian Embassy with Heritage 365, an exhibition celebrating art and craft, garments and textiles, gems and jewellery, as well as lifestyle products and heritage travel of these three beautiful places.

Nine coveted designers including Aneeth Arora, Rajesh Pratap Singh, Rohit Kamra, Rina Singh, Samant Chauhan, Sanjay Garg, Swati Kalsi, Swati Ubroi and Ashish, Vikrant and Viral of Virtues presented their riveting ensembles representing the state they have been associated with. The energising fabrics, embroideries and techniques representative of the chosen states, interpreted in the unique idiom of each designer.

The Ambassador hosted an exclusive sit down dinner by Michelin starred celebrity Chef Viviana Varese, to mark the occasion.

President, FDCI Mr Sunil Sethi, said, “Taking forward the vision of Make in India, we have seamlessly enlivened the innate intensity of Indian craft and textiles. The rich treasure trove of Rajasthan, Gujarat and Madhya Pradesh has been unveiled in the most magnificent manner through ubiquitous ensembles by these style gurus. We would like to thank the Italian Ambassador His Excellency Mr Lorenzo Angeloni and Mr Aman Nath, Founder Trustee, TNM Foundation for providing us this platform.”


The rendering of Madhya Pradesh was presented by Sanjay Garg, Samant Chauhan and Swati Kalsi. The colour palette, in the drama of black with variations of black and silver, black and gold and black and white. Each designer presented five outfits, in their inimitable style. Gujarat followed through the Indigo story, where Aneeth Arora, Rina Singh and Virtues presented their line, bearing their signature language in the hue. While the vibrancy of Rajasthan was captured by Swati Ubroi and Rohit Kamra and executed in khaki and catechu. Veteran designer Rajesh Pratap Singh presented his state Rajasthan, in a collection that primarily had ecru and red executed in khadi, encompassing the barren landscape of rural Rajasthan.

Interestingly, models wore exquisite hand-crafted jewellery by Shri Hari DiaGem, who were the exclusive jewellery partners for the Heritage 365 – FDCI fashion show.

aneeth-arora-at-fdci-presents-crafted-in-india-representing-gujarat swati-kalsi-at-fdci-presents-crafted-in-india-representing-madhya-pradesh swati-ubroi-at-fdci-presents-crafted-in-india-representing-rajasthan


A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centerstage, in a country, who’s heritage is soaked in the flavours of indigenous crafts. Website: www.fdci.org