The Crave Party and quick scale up of delivery logistics- key contributors to the growth
Foodpanda to be integrated within the Ola app to reach an additional customer base of 150 million
New Delhi, September 10, 2018: Foodpanda, the food delivery company today announced a major milestone of achieving 3 lac orders a day. The company has seen a substantial increase in the business owing to the recently introduced offerings and its quick ramp up of delivery logistics. The company is also on a steadfast track to fulfil its earlier commitment to hire 60,000 delivery riders in the next couple of months.
In addition to the independent app and website for the platform, Foodpanda will soon be integrated within the Ola app to reach to an additional customer base of 150 million in the country. Foodpanda’s technology centre, launched earlier this year, is working with the teams at Ola to seamlessly integrate food ordering experience on the Ola app to further boost Foodpanda’s growth and enable its reach to millions of untapped consumers across the country. Starting with the key markets, the integration will be rolled out in the entire country in the next 1 month. Actively leveraging data sciences, the team is also working on customising the experience for users that will make their successive order journeys more intuitive and less time consuming.
Commenting on the milestone, Bhavish Aggarwal, Co-Founder & CEO, Ola said, “The milestone that we have achieved in such a short span of time is a testament to our passion and commitment towards creating the best food experience for our customers. We have a unique strength of a customer base of 150 million, which we have been able to delight with several industry leading innovations in the past. Integration with Ola’s platform will help Foodpanda leverage these assets along with our deep understanding of Indian customers, large scale distribution and logistical & technical prowess.”
The recently introduced The Crave Party features industry’s first offerings of Desserts from the most loved brands at just Rs 9 followed by attractive values for popular categories of Snacks starting at Rs 19 and Biryani starting at Rs 79.
We are a food experience company serving India’s foodies since 2012. Our vision is to deliver happiness through food to every foodie in the country while offering them the most seamless and amazing food experience. With our focus on technology and delivery logistics, we intend to become the one stop destination for all your food needs. With us joining one of India’s most largest mobility platform- Ola, we have entered a new phase of reinvention and energised efforts to make a difference in the market with untapped opportunities. Today, we have the capability to leverage Ola’s technological prowess and cross market our offerings to a customer reach of more than 150 million Indian customers. Serving 150+ cities with 20k+ restaurants on the platform, we are one of the most resilient teams eager to work with talented and passionate professionals across functions.
Founded in 2011 by Bhavish Aggarwal and Ankit Bhati, Ola is one of the world’s largest ride-hailing companies. Ola integrates city transportation for customers and driver-partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment. Ola is focused on leveraging the best of technology and building innovative solutions ground-up,that are relevant at global scale. Notably, in 2016, Ola Play – the world’s first connected car platform for ride-sharing – was launched, transforming commuting experiences and setting the tone for global innovation in this space. Using the Ola mobile app, users across 110+ cities, can connect with over a million drivers across cabs, auto-rickshaws, and taxis. Driven by a hyperlocal approach, Ola is committed to its mission of building mobility for a billion people.