Geneve, January 27, 2014 – Following an intense week at its Manufacture in Plan-les-Ouates, Geneve, Frederique Constant, the Swiss Watch Manufacturer, is pleased to announce more than double order intake compared with 2013.
Every year, Frederique Constant organizes it’s Private Watch Fair in January in conjunction with the SIHH in Geneve. Selected Customers visit the Manufacture to see and order the new collection well before Baselworld.
“We never had so many Customers visiting our Manufacture in January,” said Aletta & Peter Stas, Frederique Constant’s Co-Founders. “It was a pleasure to show the expanded T1 Movement Ateliers as well as our new luxury Furniture Concept.”
In 2013, our production exceeded 128’000 timepieces, sold in over 2’800 points of sale in 100+ countries around the globe. Frederique Constant grew more than 8%, while sales of Alpina grew over 40%. We expect these developments to continue through an annual 20% growth in 2014.
With the ramp-up of our Manufacture production, we now have more than double the capacity for this collection. This year we will be celebrating 10 years Heart Beat Manufacture with our grand BFM Party on 14th of May. With the new Ladies Automatic, Runabout, Vintage Rally and Classics Collections, we reinforce our offer in the €800-3’000 range. All new introductions are well considered additions to best selling collections, through which we maintain our successful positioning as a classical, independent Geneva-based brand in the accessible luxury segment.
Strength of Smart Consumerism
Since its beginning, Frederique Constant has had a strategy to manufacture classical watches at Accessible Luxury prices. We target primary younger business people who have an €800-3’000 budget. Younger people are still on their career ladder and do not earn huge salaries. Why should they not be able to buy a beautiful Geneve fine watch? This is why we offer our Frederique Constant time pieces, to let more people enjoy luxury.
In today’s smart consumerism, we do not only target younger business people anymore, Frederique Constant watches are for all people who love classical fine watches with a genuine value. Beautiful classical watches people buy for themselves, to feel happy about. Not to show-off. If Frederique Constant Customers want to show something, they can brag to their friends that they have made a good choice, a smart choice. It is in line with today’s trend that conspicuous consumerism is out, no more Hummers, no more bling-bling.
Please see our Manufacture FC-705 with in-house hand-assembled movement. Manufacturer Recommended Retail Price 2995 €
About Frederique Constant
Frederique Constant is an independent family owned watch manufacturer based in Plan-les-Ouates, Geneva. Aletta and Peter Stas remain 95% shareholders of the company they founded over 25 years ago. Operations are managed without debt.
The company is involved in all stages of watch production, from initial design to final assembly and quality control.
Frederique Constant watches are defined by their high quality, differentiation and precision in design and manufacture. Frederique Constant has a passion for design of beautiful watches. Their perceived value — through quality of design, materials, and manufacture — is a key component of its success.
Each watch is assembled by hand and extensively controlled with latest equipment to ensure maximum quality and durability. The company innovates to offer creativity and exceptional value.
Its 3200 square meters facility in Plan-les-Ouates, Geneva is ultra modern and offers the best environment for its passionate watchmakers. Production has exceeded 128’000 timepieces in 2013 and watches are sold in over 2’800 POS around the world.