Geneva, May , 2018
FREDERIQUE CONSTANT, the Swiss watch brand is delighted to announce the continuation of its partnership for its third consecutive year with Oscar® winning actress and philanthropist Gwyneth Paltrow as its Global Charity Brand Ambassador.
Since 2016, Frederique Constant has partnered with Academy Award winning actress and philanthropist, Gwyneth Paltrow, as its Global Charity Brand Ambassador. As part of the campaign, Gwyneth chose to align with charity organization, DonorsChoose.org, involved in supporting education for children, making it easy for anyone to help a classroom in need, whether it is through books, school supplies or funding field trips.
ALETTA STAS, Board Executive and Co-founder of FREDERIQUE CONSTANT said, “We are very happy to continue our collaboration with Gwyneth Paltrow as our Global Charity Ambassador.” “Giving back is just as important to Gwyneth as it is for us, and thanks to her and our brand’s engagement, we will continue to support DonorsChoose.org educational projects.”
Since 2004, Frederique Constant has donated $50 upon each watch sold from the brand’s Ladies Collections. Together with this, Frederique Constant and Gwyneth Paltrow joined together for an exclusive event to launch the brand’s Lady Horological Smartwatch. A group of young students from the DonorsChoose.org program was invited to participate in a “5000 steps Challenge” conducted by Gwyneth Paltrow alongside celebrity fitness trainer, Tracy Anderson. Frederique Constant was honored to contribute a donation of $50,000 to the DonorsChoose.org organization, specifically towards their movement and sports programs throughout public schools.
“I am very happy to continue my partnership with Frederique Constant and excited to unveil my latest Charity campaign for the brand,” said Gwyneth Paltrow “What’s great about Frederique Constant is their combination of classic style and strong values that I really agree with, but also they have a beautiful commitment to sharing their success by giving back. We are very well aligned in our passion for charity.”
To celebrate the partnership renewal, the Swiss watch Manufacturer unveils its new Charity Advertising Campaign, which will promote the Ladies collections of the brand moving forward.
The natural beauty of Gwyneth combined with the beauty of Frederique Constant’s Ladies timepieces result in a visually stunning advertising campaign. Frederique Constant wishes the new campaign great success, bringing further support to DonorsChoose.org projects.
About Gwyneth Paltrow
Oscar®-winning actress Gwyneth Paltrow, whose 1998 turn in SHAKESPEARE IN LOVE garnered her Best Actress honors at the Golden Globes®, Screen Actors Guild Awards®, and Academy Awards®, is also a decorated author, singer and entrepreneur. In 2011, she won an Emmy® for Guest Actress in a Comedy series for playing substitute teacher Holly Holiday on Glee, and her song, “Coming Home,” from the soundtrack for COUNTRY STRONG, was nominated for an Oscar® (the album went gold). In addition, Paltrow has authored three New York Times Best Selling cookbooks, My Father’s Daughter (2011), It’s All Good (2013), and Its All Easy (2016)—the latter two hit #1.
In 2008, Paltrow founded goop, a lifestyle brand devoted to making every choice count, where food, shopping, and mindfulness collide: In particular, goop has gained acclaim for its focus on health, wellness, and clean eating, as well as its city guides, an insider’s perspective on the very best places to eat, shop, and stay in the world’s most compelling destinations. Goop’s recent ventures include goop Magazine in collaboration with Condé Nast, goop Lab, its first permanent store located in Los Angeles, CA and their bi-annual In goop Health summit. In addition, goop has a tightly edited digital shop, a book imprint and its own product lines, including skincare, fragrances, apparel, bath soaks, and supplements.
Goop also strives to fulfill a mission of helping women reach their full potential and gaining autonomy over their own health. After serving as goop’s Chief Creative Officer since its inception, Paltrow assumed the CEO mantle in 2016, leading the company’s primarily female team of more than 150 to exponential growth. Paltrow also helped facilitate the #metoo movement, as she has always been comfortable pushing important conversations into the mainstream.
Other notable film credits include PROOF (for which she received a Golden Globe® nomination), Wes Anderson’s THE ROYAL TENENBAUMS, Anthony Mighella’s THE TALENTED MR. RIPLEY, David Fincher’s SEVEN, the Farrelly brothers’ SHALLOW HAL, Alfonso Cuarón’s GREAT EXPECTATIONS, Douglas McGrath’s EMMA, SLIDING DOORS and Marvel’s IRON MAN franchise.
Founded in 2000 by a Bronx history teacher, DonorsChoose.org has raised $686,708,258 for America’s classrooms. Teachers come to DonorsChoose.org to request the materials and experiences they need most for their classrooms, and donors give to the projects that inspire them. To date, 3,125,187 people and partners have funded 1,158,757 projects on the site, reaching 27,916,425 students and making DonorsChoose.org the leading platform for supporting U.S. public schools. DonorsChoose.org is the only crowdfunding platform that vets each request, delivers materials directly to schools, and captures the impact of every funded project with photos, thank you, and a cost report showing how each dollar was spent. In 2014, DonorsChoose.org made the top 10 of Fast Company’s list of the World’s Most Innovative Companies, the first time a charity has received such recognition.
About Frederique Constant
Frederique Constant is a watch manufacturer based in Plan-les-Ouates, Geneva, Switzerland. The company is involved in all stages of watch production, from initial design, to final assembly and quality control. Frederique Constant develops, manufactures, and assembles in-house calibers, 24 different versions since 2004. In 2015 Frederique Constant introduced the first Swiss made Horological Smartwatch, powered by MMT SwissConnect and entirely displayed with an analog dial, thereby creating an entirely new watch category in the Swiss watch industry. Frederique Constant watches are defined by their high quality and differentiation and precision in design and manufacturing. Their perceived value, through quality of design, materials, and manufacture, is a key component of their success. Each watch is assembled by hand, with the latest equipment and extensive controls, to ensure maximum quality and durability. The company embraces innovation to offer creativity and exceptional value. Its 32,000 square foot facility in Geneva is ultra-modern and offers the best environment for its passionate watchmakers. www.frederiqueconstant.com
About Frederique Constant Foundation
The Frederique Constant Foundation is incorporated in Geneva, Switzerland and is an initiative of the Co-Founders of Frederique Constant. The aim is to step-up the charitable activities significantly in the coming years. All the charitable donations will be grouped into the foundation and the funds will be used to support more projects directly.
For further Press & Public Relation inquiries please contact Mrs. Camille Merré, Frederique Constant & Alpina PR Manager, at firstname.lastname@example.org