Free Sun Protection: Miami Beach’s Birthday Gift to the Community

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miami— First City to Offer its Sunscreen at Public Dispensers, Free of Charge —


Mumbai, 23rdMarch, 2015 – The City of Miami Beach, who launched its official and exclusive MB Miami Beach Suncare last year, is now installing 50 sunscreen dispensers throughout the city for public use.


Thanks to the support of exclusive sponsor, Mount Sinai Medical Center, and supporting sponsor Destination Brands International, the sunscreen dispensers will be placed at public pools, parks and various beach access points near lifeguard stands for all who visit Miami Beach to use, free of charge.


With the city’s centennial on March 26, 2015, the launch of this program comes just in time to serve as a birthday gift to the community for its 100th anniversary.


“As the fun and sun capital of the world, people engage in the many outdoor activities available from relaxing at the beach to playing on our courts and doing so unprotected can lead to sunburns, which is a major cause of skin cancer,” said Miami Beach City Manager Jimmy Morales. “Public safety is priority and we’re offering this amenity because we care.”


According to the American Cancer Society, skin cancer is the most common of all cancers. It accounts for nearly half of all cancers in the United States. More than 3.5 million cases of basal and squamous cell skin cancer are diagnosed in this country each year. Melanoma, the most serious type of skin cancer, will account for more than 73,000 cases of skin cancer in 2015.


“As we celebrate the 100 year anniversary of the City of Miami Beach, Mount Sinai Medical Center is proud to be an institution within Miami Beach for over 65 years,” said Steve Sonenreich, Mount Sinai President and CEO. “We are pleased to offer these free sunscreen dispensers as part of our commitment to improving the health and well-being of our community and its visitors.”


The sunscreen being provided in the dispensers is none other than MB Miami Beach Triple Action Sea Kelp Sunscreen Lotion. The light, non-greasy, quick absorbing lotion is SPF 30, broad spectrum to protect from both UVA and UVB rays and water-resistant for up to 80 minutes. The sea kelp offers unique benefits of helping to restore proteins and minerals lost in the sun, firming the appearance of the skin and helping to protect against photo-aging with its natural sunscreen properties.


“We could not have done this without the support of everyone who buys MB Miami Beach sunscreen,” said Desiree Rodriguez, vice president of sales and marketing for Destination Brands. “Through the portion of proceeds that go towards skin protection education, the MB Foundation is able to fund the free sunscreen being offered in the dispensers.”


As the city celebrates its centennial, this could not be a better time to offer a gift of skin protection and awareness to the millions who enjoy this top global destination each year.




About City of Miami Beach:

With an average year-round temperature of 75 degrees, Miami Beach blends the pleasures of a tropical island with that of a sophisticated metropolis. The 7.2 square mile island city is the pulse of South Florida. From walkable neighborhoods, white, sandy beaches, clear aquamarine waters, and an extensive park system to its rich Art Deco and MiMo history, fine dining, and diverse and unique entertainment and cultural offerings, Miami Beach is where everyone wants to come to live, work and play. A popular destination among travelers, Miami Beach frequently ranks on many lists as a top destination in the U.S. and the world for its breathtaking beaches, world-renowned cultural arts, historic architecture, and diverse things to do.


About Mount Sinai Medical Center:

Mount Sinai Medical Center of Florida’s mission is to provide high quality health care to a diverse community enhanced through teaching, research, charity care and financial responsibility. Founded in 1949, Mount Sinai is the largest independent, private, not-for-profit teaching hospital in South Florida. One of only six teaching hospitals in Florida, Mount Sinai is the hospital of choice for those who seek the level of expertise and care that only a teaching hospital can offer. Mount Sinai’s Centers of Excellence combine technology, research and academics to provide innovative and comprehensive care in cardiac surgery, cardiology, neurology, urology, oncology and orthopedics. 


About Destination Brands International:

Destination Brands International is a fourth generation, family-owned, entrepreneurial business headquartered in Miami, Florida. Over the years, its passionate team of innovators have successfully launched and branded products all over the world. In 2013, the City of Miami Beach partnered with Destination Brands International to develop the official and exclusive sun care product line of Miami Beach – MB Miami Beach Suncare.


About the MB Foundation:

The MB Foundation is committed to developing national educational programming related to skin protection while raising awareness of the importance of preserving our beaches through coordinated beach cleanups. The MB Foundation focuses on education, the environment and goodwill.