- Augments its washing machine range with the new HWM85-678GNZP Top Load Washing Machine for the great Indian festive season
New Delhi, 9th October 2018: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, today announced the launch of its all new HWM85-678GNZP Top Load Washing Machine with innovative Oceanus Wave Technology in India. The launch will help Haier augment its existing range of washing machines and strengthen its presence in the Indian market.
Haier’s new washing machine has been introduced keeping in mind the evolving lifestyles and usage patterns of the Indian consumers. The new Top Load washing machine comes in 8.5 KG capacity and is available in champagne gold colour. With a premium design and cutting edge technological prowess, the new washing machine is a perfect laundry solution for consumers this festive season. It comes equipped with Oceanus Wave Technology, which aims to enhance the laundry process and provide a deeper cleaning experience. The unique Oceanus Wave Drum is a cube-shaped drum for a stronger water flow allowing effective and gentle cleaning of clothes with reduced abrasion.
This innovative 8.5 KG Top Load washing machine comes equipped with some exceptional features such as storm wash technology and two enlarged magic filters and back panel control to address various laundry needs of the modern families. The magic filters and pulsators have an enlarged touch surface to ensure effective collecting of lint, whereas, the drum enables a cleaner wash with more care.
Moreover, the new Haier HWM85-678GNZP washing machine comes with Soft Fall technology for a slow and smooth closing of the windows. The shockproof window and lid protection ensures user safety during the washing process. The new washing machine also comes with Haier’s revolutionary Near Zero Pressure (NZP) technology that enables efficient functioning even in extremely low water pressure conditions. With all top-notch features and abilities, the new Haier top load washing machine provides consumers with a great user experience.
Commenting on the launch Mr. Eric Braganza, President, Haier India, said: “India is one of the key strategic markets for Haier, and we are duly committed towards our growth and development in the country by providing the best in class products to our Indian consumers. Our new Top Load washing machine is armed with highly advanced features and is designed to serve the customers with improved and better technology. With this launch, we’re augmenting our range of washing machines in the country to address the needs of urban families and further aim to reiterate our brand philosophy “customer inspired innovation”.
The new HWM85-678GNZP 8.5 Kg Top Load washing machine is available across India priced at an MRP of INR 34,750.
ABOUT HAIER INDIA
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
ABOUT HAIER GROUP
Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.
Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.
*According to the Euromonitor ranking 2017