Kolkata, March 30, 2018:
Home Credit India Finance Pvt. Ltd., one of India’s fastest growing non-banking finance company, is expanding its presence in West Bengal this year. As part of the expansion plans, the company is aiming to set up 900 points-of-sale (PoSs) in the state from the current 560 by December end.
This ramp-up in distribution network will be achieved through a mix of contiguous expansion and growth in existing locations across West Bengal. The company had launched operations in September 2016 in the state. Recognizing the business potential of emerging markets and as part of its overall strategy, Home Credit has been focusing on growing its footprint in new and existing cities with the aim of making its products and services available to a larger and diverse customer base.
For Kolkata too, the Czech Republic-based consumer finance provider company has lined up ambitious expansion plans. Home Credit India is targeting to add 150 more PoSs in the city from the current 500 as of now. Besides Kolkata, Home Credit currently has operations in Howrah in the state.
Mr. Artem Popov, Chief Sales Officer, Home Credit India Pvt. Ltd., said, “West Bengal is a key and strategic market for us. It is critical to our strategy of expanding our footprint and making our distribution network more robust in eastern India. As one of the fastest growing markets, Kolkata offers significant potential for consumer finance providers like us. Our easy and hassle free financing solutions will continue to add value to the lives of our customers and bring smiles on their faces.”
In terms of products, Home Credit India is currently offering 0% interest loan on 95% of mobile phone brands in Maharashtra. The company is also planning to finance home appliance products of various leading home appliance brands at 0% through a series of promotional campaigns.
In December last year, Home Credit India had achieved a key milestone of crossing 5 million customers in just five years of its operations in India. The company had crossed the 1-million customers mark in 2016, driven by pan-India expansion across major markets, a range of diversified and innovative products backed by superior customer experience. The company added another 4 million customers in 2017, further consolidating its position as a leading consumer finance provider.
About Home Credit India
Home Credit India Finance Pvt. Ltd. is a leading consumer finance provider that is committed to drive credit penetration and financial inclusion by offering financial solutions that are simple, transparent and accessible to all. One of India’s leading non-banking finance companies, Home Credit India has its operations in over 100 cities across 20 states in the country. The company has a strong network of over 20,000 PoSs from where it serves needs of over 5 million customers. The company’s employee base in India stands at over 19,000 as of date. Home Credit India has been recognized by Aon Hewitt as a Regional AON Best Employer 2017 for employer excellence.
About Home Credit Group:
Home Credit India is part of Home Credit Group, an international consumer finance provider with operations in 10 countries where there is high potential to grow. Founded in 1997, we focus on responsible lending primarily to people with little or no credit history. Our services are simple, easy and fast. We operate in highly attractive markets with significant barriers to entry. We are a leading provider of consumer finance in selected countries. It is our experience and knowledge across the different markets, which sustainably puts us ahead of our competitors. We drive and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience – the first for many of our customers. We promote higher living standards and meet borrowers’ financial needs. Our 155,000 employees have so far served over 90 million customers through a vast distribution network comprising nearly 400,000 points of sale, loan offices, branches and post offices.
More information on Home Credit India is available at www.homecredit.co.in