March 2016, Mumbai:Being Human Clothing introduces its Spring Summer 2016 campaign featuring Salman Khan and actress Elli Avram. The campaign, shot at a location on the outskirts of Mumbai, has been designed by Pulp India and shot by ace photographer, Tarun Vishwa..
This season’s collection boasts of vibrant, fresh colours, textures and prints, keeping in line with key global trends. The collection which is now available in stores, includes a varied range of shirts, dresses, maxis, long skirts, crop tops, denims, leggings and joggers for women. Speaking about the collection, Elli Avram says, “I’m happy to be a part of this Spring Summer campaign because Being Human isn’t a regular clothing brand. It’s a brand with a cause.”
The men’s clothing range comprises of casual and smart shirts in various prints and fabric play, track pants and the brand’s first premium raw selvedge jeans. It also features new fits like Super Skinny and Engineered Tapered. Stylish baseball caps, slim belts and colourful flip flops have been added to the accessories.
Commenting on the launch of the campaign, Manish Mandhana, Managing Director, Mandhana Industries Ltd, the global licensee for Being Human Clothing says, “This season, we have introduced a lot of new styles in our clothing range for both men and women. We are thrilled to have shot the campaign with Elli Avram– she’s young, has a great sense of style and has a strong connect with the youth ”
Salman Khan, added “I thank all the wonderful people who buy Being Human clothing. Their love for the brand helps support the education and healthcare activities of the Being Human Foundation as all royalties from sales go to the Foundation.”
The clothing brand will also be introducing a range of clothing for boys in the age group of 5 to 14 years as well as a line of active wear for adults.
The clothing brand has its presence in over 16 countries and follows a unique model wherein royalties from the sale of each garment support the education and healthcare initiatives undertaken by Being Human – The Salman Khan Foundation. Since its inception in 2012, Being Human Clothing has opened 50 exclusive stores in India in cities like Ahmedabad, Ambala, Amritsar, Allahabad, Aligarh, Bangalore, Bathinda, Bhopal, Chandigarh, Gurgaon, Hyderabad, Jabalpur, Jaipur, Jalandhar, Kanpur, Kochi, Kolhapur, Kolkata, Kota, Lucknow, Ludhiana, Mohali, Mumbai, Nagpur, New Delhi, Noida, Pune, Rajkot, Surat, Thane, Udaipur, Vadodara, Varanasi, Vijaywada and one store in Nepal.