September 2017, IISAC (Industry Interaction and Student Activity Committee) – student run initiative organised the 7th IB Symposia-ReThink on 9th September 2017. Organised by the faculty, students and management of the Department of Commerce, Delhi School of Economics, University of Delhi, the event took place at Vallabhbhai Patel Chest Institute, University of Delhi.
IB Symposia – ReThink, is an annual event conducted by IISAC. This event is organised every year to get an insight into the thought processes of the corporate and policy makers at large.
The sessions were well curated, based on the requirements of Industry and was graced by the presence of the leaders hailing from diverse fields. It gives the faculty and students an opportunity to harness a vast pool of practical knowledge and reveal the ropes of the industry.
The topic of Panel Discussion was, Marketing Intelligence and Analytics: How Companies are able to Predict and Optimize Outcomes of their marketing efforts.
Ms Shilpa Dureja – Director Digital Marketing, Microsoft India
Mr Rahul Pillai – CEO, Interem Relocations
Mr Hitesh Sood – AVP & Head Marketing, Idea Cellular
Mr Kamlesh Kumar Sharma – CCO, Cola-Cola
Marketing, as we once knew, is undergoing some drastic transformations. The industry has gone from an era of trial-and-error practices to a careful science, leaning heavily on the balance between big ideas and hard facts. Since, we are in a time when marketing is being measured more directly against top-line revenues, it becomes critical to predict what competitors are likely to do next. As marketers are now discovering, understanding, and learning what do with the data, these trends are asking for a magnum opus shift in the industry. While the data optimization and prediction tools have the potential to catapult marketers to new heights, it’s time for global marketers to ReThink the data and marketing equation — starting with answering HOW?