IMImobile builds Windows Up at The O2 app in partnership with O2

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The app delivers essential information and integrates augmented reality to enhance the overall experience.

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India, 24th April, 2014 – IMImobile a leading global provider of end-to-end mobile engagement software and solutions to telecom operators, enterprises and media companies, today announced their involvement in O2’s newly launched Windows app “Up at The O2”.

O2 chose long-time partner IMImobile to develop and build the Windows app, which is used to enrich the “Up at The O2” experience. “Up at The O2” gives visitors the chance to climb a 52 meter high walkway to gain a spectacular 360˚ view of the capital and its many landmarks, including the Olympic Park, Thames Barrier, The Shard, Historic Royal Greenwich and Canary Wharf, before descending back to base.

The Windows app offers value to both climbers and those just wanting to gain more information about “Up at The O2” such as who is eligible to participate in the climb, how to book tickets, opening times, advice on preparation and landmarks to look out for when standing at the top of The O2. In addition, IMImobile developed an augmented reality feature for the app, which provides an interactive layer to the app experience.

The augmented reality feature enables customers to use their Windows mobile camera to gain information about iconic landmarks while standing at the very top of The O2 walkway. Users simply download and access the app, hold up the device, point the camera at various landmarks and the app provides an augmented reality view with information about the landmarks appearing on the screen.

Tristan Jewitt, Account Director at IMImobile said “We are excited to have launched the ‘Up at The O2’ app in partnership with O2. We believe this is a fantastic example that demonstrates how mobile can successfully bridge the gap between the physical and digital world to enhance the live experience.”

The app is available to download at the Windows Phone Apps + Games Store UK

About IMImobile

IMImobile is a global mobile data infrastructure and solutions provider to mobile operators, enterprises and media companies with over 650 employees and a presence across Asia, Europe, America and the Middle East.

The IMImobile product and service portfolio is built on a core modular service platform called the DaVinci Evolved Service Platform hosted in the cloud. On top of the DaVinci platform sits a suite of consumer lifecycle solutions that allow operators and enterprises to drive revenue generation, self-care, customer acquisition, customer retention and audience engagement through the mobile device.

IMImobile is working with over 100 Blue Chip companies and its services reach over 1 billion subscribers in over 72 countries. IMImobile’s operator customers include Aircel, Airtel, BSNL, France Telecom, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefonica, Tigo, Zain and Vodafone. IMImobile’s media and enterprise customers include BBC, Centrica, E-ON, Ford, Mahindra & Mahindra, Star TV, Reuters, Yahoo, Google, EMI Music, Universal Music, Sony and Warner Music, The AA.

For more information visit www.imimobile.com