- Expects 20x revenue over a usual day and over 10 million customers during EORS
- Upto 80% discount on top Indian and global brands across categories
Bengaluru, June 24th, 2016: India’s largest fashion sale event, ‘End of Reason Sale’(EORS) by Myntra is returning this monsoon with a huge collection of curated styles, designs and brands, riding on attractive discounts of up to 80%. EORS will be held on 2nd and 3rd July, 2016, for shoppers to indulge in online fashion shopping, like never before!
Over 2000 top Indian and International brands are slated to participate in the 4th edition of EORS, reaching about 10 million customers across towns and cities. The new spring collection from some of the brands will be up for grabs, for the first time during the sale.
Speaking about EORS, Myntra CEO,Ananth Narayanan, said, “Myntra’s ‘End of Reason Sale’ is getting bigger and better, each passing season. It is by far, the largest fashion sale event in the country with an ever increasing number of customers coming on board. We expect 20x revenue during the sale and twice as much as the previous EORS, held early this year.”
He added, “With an estimated 10 million people participating this time, we are actively gearing up for the sale to help customers make the best of the two days.”
EORS has emerged as the most sought after fashion sale event in the country and is one of the most important properties of Myntra. EORS breaks away from the traditional end of season sale format which usually last for 6-7 weeks. In the span of just two days, shoppers can avail the best of fashion from the widest catalogue at prices never heard of!
This particular edition is set to break all previous records with respect to scale, discounts on offer, number of brands, expected revenue and acquisition of new customers.
Shoppers on Myntra can now enjoy shopping on the mobile app, mobile web and desktop site.
About Myntra:
Myntra is India’s leading retailer for fashion & lifestyle brands. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.