India’s cheapest feature phone iKall K71 @ only Rs.249 launched exclusively on ShopClues

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Ø  ShopClues Uses Rural Market Stronghold to Push iKall K71

Ø  iKall K71 now available with 24-hr dispatch and a 1-yr warranty

Mumbai, January 19, 2018: ShopClues, India’s first and largest online marketplace with deep market penetration in Tier 3 and Tier 4 India, has today announced the exclusive launch of India’s most economical feature phone, iKall K71 for Rs. 249 only. Available on www.shopclues.com, this is a limited period offer.

The iKall K71 is a single sim phone with an 800 mAh battery. The phone has a 1.4-inch monochrome display and boasts an FM radio and torch.

Speaking on the launch, Raunak Raheja, Senior Director – Categories, ShopClues, said, “This is a defining moment for the mobile handset sector. Contrary to popular belief, feature phones do it all, fulfilling all needs of communication, entertainment and information search for their audience. The iKall K71 is now available exclusively on ShopClues at a very attractive price, that will enable a large part of the populace to enter the mobile world.”

“We have seen tremendous success at ShopClues with the sub-Rs.500 category of phones given our market penetration in Tier 3 and Tier 4 India, and we are very delighted to be the only ones offering this break-through price with the iKall K71,” Mr. Raheja, further added.

The iKall K71 comes in trendy neon colours like Red, Yellow, Blue and Dark Blue and has BIS certification.

 

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  1. By Shanmukha Balikai