As part of the IWSR’s geographical expansion plans we opened an office in New York City on 21 January 2015.
Piotr Poznanski has been appointed president of the IWSR US and will be heading up operations in New York. “The US is the largest wine market and largest premium spirits market in the world. The US was an obvious choice for the IWSR. We look forward to consolidating our strong relations with the industry here,” commented Piotr.
Piotr has been with the IWSR for over 10 years and is one of our most senior researchers.
Mark Meek, IWSR CEO, said: “This is an exciting time of growth for the IWSR. We are expanding both our product offering and our office locations across the globe, which enables us to continue to offer the most authoritative data on wines and spirits.”
About the IWSR
The IWSR is the leading source of analysis on the alcoholic beverage market. The IWSR’s database, essential to the industry, quantifies the global market of wine, spirits, beer and RTDs by volume and value, and provides insight into short- and long-term trends. Our data is used by all of the largest multinational wine and spirits companies, as well as many more local companies. The IWSR’s unique methodology allows us to get closer to what is actually consumed and better understand how markets work. The IWSR conducts face-to-face interviews with 1,500 companies in 118 countries each year, with further input from 350 companies. The IWSR tracks overall consumption and trends at brand, quality and category level.