Limited Edition 5-in-1 I-Box available at select stores
National, 17th March 2017: Bored of the same old QSR meals? With the same old collectibles? Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie)-love one notch up.
Celebrating the launch of the all-new 5-in-1 Longer Meal Box, KFC has introduced a Limited Edition 5-in-1 I – Box that will get you a special Smart Toy that’s a mini version of you.
Lluis Ruiz Ribot, CMO, KFC India said, “After bringing in the KFC 5-in-1 Longer Meal Box, we wanted to push the boundaries on the traditional QSR meal even further and wanted to reward our consumers with something fun and distinctive, and that is how the KFC I-Box was born. Toy collectibles are passe and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you!!”
Dooj Ramchandani, Creative Director & CEO, Blink Digital said, “For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With the ‘I-Box’ we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their ‘KFC 5-in-1 Longer Meal Box’ by creating a mini version of themselves.”
To get your hands on your very own KFC I-Box Smart Toy, be amongst the first 50 consumers to order the 5-in-1 Meal Box at select KFCs in Mumbai on 21st March and Bengaluru on 24th March, 2017.
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain with more than 19,000 KFC outlets in 130 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.). In India, KFC offers this international experience in over 301 restaurants across 81 cities. Some of the KFC favourites in India include Hot & Crispy chicken, Chicken Zinger, Veg Zinger, Rice Bowlz and the Krushers range of beverages, amongst others.