New Delhi, March 2014: Kono Pizza, an Italian patented firm, has come to terms with Franchise India regarding their expansion on a PAN- India basis. The brand is exceptionally operating successfully in 130 locations across the globe and has now set its eyes on the Indian pizza industry which is worth Rs. 1,400 crores.
As an international brand, with presence in over 20 countries, the aim is to open approximately 75 stores in a 3 year time period. The vision is to open stores in most Tier 1 cities i.e. Mumbai, Delhi, Kolkata, Bangalore, Chennai, Hyderabad, Pune and Ahemdabad. Kono Pizza is looking to start their business in India, especially in malls, within the space of 200 sq. ft- 1000 sq. ft. Indian pizzas have always been in their standard shapes and sizes, however, with Kono Pizza, this trend is changing due to their innovative shapes and designs. Cone pizzas are a rarity in India, to give the customers a taste of the unique blend of chesse, vegetables, olives, and much more Kono Pizza has arrived in the Indian market. With innovative shapes and sizes, Kono Pizza is going to create a stir among the customers and tweak their taste buds with their sumptuous creative pizzas in future.
The Indian Food industry is estimated to be worth Rs. 4,200 billion, which has attracted foreign players like Kono to tap this market as well and create its own market share. Indians consume around 3 meals per day, especially the middle class whose strength is 440 million today. Youngsters between the ages of 18 yrs.- 35 yrs have a higher spending ability and tend to spend more on gorging the best delicacies available around. Such a huge market is where Kono Pizza wants to make their mark and make a difference.
Marco Del Piero Piccozzi, Director, PK Phoenix International, the master franchisee for India, said, “The India market has huge potential, we are aiming to make ourselves one of the best pizza brand available to customers. This tie-up is the first step towards fulfilling our vision.”
Ms. Sonya Chowdhary, Director, Franchise India Brand Limited said, “Franchise India has been consistently helping brands across various industries with the right insights to help them appropriately channelize their expansion across countries. We and the XYZ brand share the common vision of expanding at fast pace by franchise route & XYZ brand ha huge business scope.”
About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions.
Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For more details log on to www.franchiseindia.in