LAUNCH OF YET ANOTHER ONLINE FURNITURE BRAND: INTRODUCING GULMOHARLANE.COM WHERE DESIGN MEETS CRAFTSMANSHIP

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Mumbai, April 10th,  2015– Buying furniture online is not new but finding that one piece that flawlessly meets all your criteria is rare. Presenting an all-new e commerce player in the furniture segment- gulmoharlane.com from the Pink City-Jaipur.

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Our homes reflect a little bit of who we are. Gulmohar Lane takes us to beautiful lanes, covered with trees on both sides. The word ‘Gulmohar’ expresses a strong India connect while ‘Lane’ gives it a contemporary touch; a name that breathes easy yet exudes rich aesthetics. A brand of ‘A September Home Lifestyle Private Limited’, Gulmohar Lane offers a wide range of natural fabric and leather upholstered sofas, coffee tables and home products expertly hand crafted and designed by a highly skilled team of karigars from Rajasthan.

 

Gulmoharlane.com prides itself in design and hand-craftsmanship of products. The expert craftsmen, some of them even from the fourth generation of furniture and sofa karigars, who have been working for the Royalty in Rajasthan, create time honed designs. The designs blend contemporary sensibilities with aesthetics and excellence. Gulmohar Lane believes in combining outstanding quality with astonishing value, offering a carefully curated, and assortment of home products. Pairing timeless elements with newer twists, each item is designed to enhance a room, or inspire a memorable experience.

 

At Gulmohar Lane, a lot of emphasis is on using natural material whether it is fabrics like Linens and Cottons, Wood or Mild Steel. As Saurabh Ailawadi, Co-Founder and Managing Director, rightly puts in, “Working with natural fabrics is a challenge but the idea is to make Natural Fabrics ‘mainstream’. Our core desire is to make beautiful and rich aesthetics approachable to a larger section. We have kept our pricing extremely competitive in the segment, because we feel that great aesthetics should become accessible to the people who appreciate design and quality at the same time. He adds, “It is a daunting task to find a sofa or a piece of furniture that could provide you comfort, beauty and priced fairly all at the same time. In the current scenario either you get options which are over-the-top pieces made in ply-board or cheap quality wood which are wrapped in synthetic polyester fabrics or you find ‘Made in the East’ rubber-wood furniture which cannot even last a year to reveal the shoddy quality.”

 

The product range comprise of a huge selection of Fabric and Leather Sofas, Sectionals, Armchairs, Metal Chairs, Ottomans, Benches, Coffee Tables and Chaises. The website will soon add Lighting, Scatter Pillows, a line of Tufted Beds and Sofa cum Beds. Gulmohar Lane uses some of the oldest techniques of sofa making such as 8 way hand-tied Spring Suspension system, which is almost a lost craft today. Gulmohar Lane also provides easy customization options where the customer can choose size, fabric and fill. A customer can click on the fabric swatches and see the sofa in that fabric. For the first time in India, gulmoharlane.com will allow buyers to use down feather as a fill option to get the most luxurious comfort for their sofas.

 

Log on today at www.gulmoharcom.com and redefine your living space. After all, we all want to return to a home that spells our lifestyle and taste.

 

About the Founders

 

Saurabh Ailawadi: Co-Founder and Managing Director

After graduating from NIFT in 2002, and finishing his MBA, Saurabh worked with brands like Nautica, Lee, Diesel, Superdry, Paul & Shark, Steve Madden etc. as Visual Merchandising Head. He was constantly involved in the design process of the store interiors where he would design and source a lot of furniture for some of these International brands in India.

 

 

Shweta Mewara- Co-Founder and Creative Director

A Fashion Designer by her education (Graduated in 2004), Shweta Mewara has been working with brands like ITC Wills, Madura garments, VF-Arvind Brands etc. and on several design projects.

 

Having a rich retail experience in streams like Visual Merchandising and fashion, the duo came up with the idea of starting their own lifestyle brand. Shweta and Saurabh both shared the passion for creating and providing furniture options that breathe easy and exude strong aesthetics. They realized that there is a yawning gap when it comes to finding that one perfect furniture that could provide you comfort, beauty and priced fairly all at the same time.

 

After a year of extensive research Saurabh and Shweta started Gulmohar Lane with its headquarter in Jaipur as the city not only provides a rich cultural background but also artisans and craftsmen from the royal era.