Le Eco – a market disruptor

leeco_logo_big1Le1s pre- sale registrations cross 300,000 in just 5 days- an industry first!

Breakthrough technology I Comprehensive Ecosystem I Sustainable Pricing

Le Eco – a market disruptor

New Delhi, January 25, 2016: LeEco (formerly known as Letv) an international internet technology giant which launched 2 Superphones, Le Max & Le1s late last week, has notched up an amazing 300,000 pre-sale registrations by 1900 January 25th Indian time on Flipkart the exclusive sales portal for LeEco products. This number could be a new benchmark for mobile brands in India who retail through re-commerce platforms.

The superior technology, combined with unbeatable features at an irresistible price of Rs 10,999/- have been attracting tens of thousands of potential customers to the product site on Flipkart daily.

Talking about the consumer response to Le1s, Mr. Atul Jain , India COO, Smart Electronic Business  LeEco, said, ” We are pleased that the  response to  Le1 S is gaining momentum with every passing day  and going by the current pre-sale registration numbers, we should be setting new sale records for Superphones in India. This is surely a consumer validation of our core propositions of breakthrough technology, comprehensive eco system and sustainable pricing “.

Registration for Le 1s flash sale will continue till 11am on February 2nd, and anyone who purchases the phone on Feb 2nd using an Axis Bank card is entitled to a 10% cash back.

Le 1s – The Super Value Phone

 

§  Latest 64 bit Octa-core Helio X10

§  3GB RAM/32 GB Internal Memory

§  5.5 inch Full HD display

§  Bezel-less Unibody Metal Design

§  Quick charge – 5 minutes of charge gives 3.5 hours of talk time

§  Fingerprint Sensor

LeEco’s Le1s packs a 5.5 inch full HD display, 13MP rear camera with 5MP front camera and a super-fast 64-bit MediaTek octa-core processor, and 3 GB RAM. The Le1s has dual SIM card slots, 4G connectivity and 16 GB internal storage. The phone runs on Android 5.0 Lollipop with Lenovo’s Vibe UI on top, and is powered by a 3000 mAh battery. With world’s first mirror-surface fingerprint sensor, the Le 1s is breathtakingly stunning and has an amazing user interface.

About LeEco (formerly Letv)

LeEco (formerly Letv), a global pioneering internet and technology company has evolved and diversified to become a pioneer in building an internet ecosystem across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong and Los Angeles.

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars.  The company also has one of the world’s largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.