~ Plans to extend this Industry-first partnership to other markets over the next 6 months~
New Delhi, June 19, 2017: Keeping in line with the philosophy of ‘Doing Much More’ for its valuable customers, Magicbricks, India’s No.1 property site, today announced the expansion of a strategic partnership with Ola, India’s most popular mobile app for transportation. The two leading brands launched an industry-first pilot project, wherein, prospective home-buyers on Magicbricks availed free rides to find the right home through Ola Rentals – cabs by the hour. After a successful pilot project in Bengaluru and Pune, the companies are now planning to extend the partnership to other key markets as well.
The real estate market in both Pune and Bengaluru has stayed resilient amidst demonetization and they have witnessed an upward trend ever since. The free service was available for properties across all segments.
Karan Primlani, Head – Corporate Development, Alliances & M&A, Magicbricks said, “Making site visits is an integral part of the home buying journey for all prospective home buyers. Being India’s No.1 property site our aim is to come up with industry-first innovative products that make the home buying journey a pleasurable experience for all prospective home buyers. We are glad to announce our strategic tie-up with Ola to provide free site visit facilities for all prospective home buyers. We have successfully executed the pilot project with Ola in Pune and Bengaluru and we are now planning to extend this service to other cities in the months to come.”
Anuj Sahai, Vice President, Alliances at Ola said, “At Ola, we are constantly working towards strengthening the existing transport ecosystem of the country through our smart and made-for-India solutions. We are enabling this through various product innovations as well as joining hands with like-minded industry players who see and understand the potential of the mobility sector, and we are thus, thrilled to partner with Magicbricks. Through this partnership, customers of Magicbricks availed one of our most innovative and popular offerings, Ola Rentals. Poised to solve the unique mobility needs of commuters who have multiple travel needs in one day; Ola Rentals waits on you and lets you choose not only the duration for which you need the car but also the kind of car you want.”
As a part of the tie-up, prospective home buyers while searching for properties were required to leave a response with selected projects on the Magicbricks’ website. Customers were then contacted immediately by the developer and were presented with free ‘Ola Rentals’ coupon with a validity of seven days. Ola Rentals coupon codes allowed these prospective buyers a hassle-free trip as the cab waited for them, and took them to various site visits, without having to book multiple rides to and fro.
Bringing hatchbacks, sedans, SUVs, and luxury cars with all in-app safety features such as SOS button and live tracking of rides, Ola Rentals provide packages for 1 hour and all the way up to 12 hours depending on the user’s requirement. The category comprises vehicles audited for high quality and best-rated drivers who have been handpicked and trained to offer a consistently superior experience for customers.
Magicbricks is India’s No.1 property site. With monthly traffic exceeding 12 million visits and with an active base of over 14 lakh+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content and research services, which have helped us, build the largest audience pool.
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfillment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 6,00,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit https://www.olacabs.com/media for more information.