27th October, 2017, Mumbai: Makani Creatives further builds on the Metro Shoes, ‘Find Your Pair’ campaign by creating 2 engaging films featuring Katrina Kaif and Sidharth Malhotra as brand ambassadors. Being one of the largest footwear brands, Metro Shoes with its current positioning ‘Find Your Pair’, connects with an audience which is in love with shoes.
Aiming at strengthening Metro’s presence in the footwear wardrobe, the campaign brings out the brand’s personality in a light and fun way. The key mediums of the campaign include Print, Theatre, Outdoor and Digital.
The ad film featuring Sidharth Malhotra shows a playful repartee between Sidharth and his dog, wherein the dog helps him select his shoes, thereby establishing an emotional connect . In the ad featuring Katrina, her Granny is seen hiding a shoe, trying to engage her into conversations so that her grand-daughter doesn’t leave. The shoe plays a key role acting as an emotional connect between the relationship of a granny and her grand-daughter. Metro Shoes are seamlessly integrated and showcased in a fun manner to bring a smile on to the viewers’ face.
The films have a fun and playful tone. They portray the joy and playful experience of selecting a pair of shoes. The print is more authoritative with the celebs highlighting Metro Shoes as their personal choice.
Metro is a legacy brand in India, with its presence since 1947. Being associated with Metro Shoes for a decade, Makani Creatives has witnessed the brand’s growth through various phases. “With the huge splurge of international, local and .com brands, we felt the need to highlight Metro as a contemporary brand, a brand which has always been evolutionary and in sync with the latest trends. Metro has a huge loyalty base and we decided to reach out to a wider audience while maintaining the warmth of a home-grown brand”, says Sameer Makani, Managing Director, Makani Creatives.
“A dynamic rising star, Sidharth Malhotra has that quintessential spark of youth and charm which fits well with the brand’s evolutionary vision. Katrina Kaif on the other hand is Bollywood’s Diva! Her classical beauty reminisces Metro’s lineage and her varied sense of style is in sync with the brand’s versatile collection. We look forward to this dynamic association”, he added.
Ms. Farah Malik, Managing Director and CEO, Metro Shoes says, “The idea of the films is to showcase the delight of finding your pair of shoes which is what we have always aimed for with our brand Metro Shoes. We are happy with the constant endeavours taken up by Makani to facilitate us with ideas that connect and relate well with our audience”