Fruits Up’s range of premium fruit juices were distributed to 5000 marathoners to help them remain hydrated
from all age group and armed force personnel
November 14, 2016: ‘Fruits Up,’ the premium fruit juice brand of India’s leading juice player Manpasand Beverages Ltd, becomes the beverage sponsor of the one-of-its kind Indian Navy Half Marathon held on Sunday November 13, 2016 at BKC, Mumbai. With an intent to promote physical fitness and healthy lifestyle, the brand’s range of premium fruit juices were made available at the Marathon.
The Navy Half Marathon, which commenced from the MMRDA Grounds, was open to citizens from all age groups and defence personnel, and saw a participation of more than 5000 marathoners. Tetra packs of Fruits Up’s Litchi, Orange, Guava, Mango, and Mixed Fruits flavoured fruit juices were distributed to the participants prior and during the run to help them remain hydrated.
Speaking about this sponsorship, Mr. Dhirendra Singh, Chairman & MD of Manpasand Beverages said, “As a company we have dedicated ourselves to intense R&D to bring out healthier fruit drinks; and “Fruits Up” is the realization of that hard work. We are extremely proud and happy to be the beverage sponsors for Indian Navy Half Marathon. By associating with this event, we are not only reinforcing the brand’s core philosophy of ‘good health,’ but also lending our support to promoting an active lifestyle. We at Manpasand believe that physical fitness is one of the most important aspects of a healthy body and mind. A fitter future is a better future.”
“Through this partnership we also hope to augment the visibility and marketability of ‘Fruits Up,’ among the urban consumers, especially the fitness enthusiast. And we are happy with the responses we have received so far,” added Mr. Singh.
Under the ‘Fruits Up’ brand, the company offers premium fruit juices in different flavours such as mango, apple, guava, litchi, orange and mixed fruit and contains 16-17% fruit pulp. Primarily targeted at urban markets, the brand is available across India through modern retail stores and major food chains. Recently, the company has entered into packaged tender coconut water segment through their new brand, ‘Coco Sip.’ In terms of health drinks, ‘Manpasand ORS’ is afloat in North Eastern, and soon has plans to go pan India.
About Manpasand Beverages Limited (www.manpasand.co.in)
One of the country’s leading fruit juice players with Rs. 556 crore plus net sales in FY16, Manpasand Beverages Limited has got the unique distinction of being the only pure play Company in this sector in the Indian capital market. Manpasand Beverages represents the successful story of a visionary first generation entrepreneur, Dhirendra Singh, who has built one of India’s fastest growing fruit juices company and is now ready to take on the global cola giants head-on.
Manpasand Beverages is a fruit drink manufacturing company with a primary focus on mango fruit, which is the leading flavour for juice drinks in India. Company’s flagship brand, ‘Mango Sip’, a mango-based fruit drink, is strategically focused towards customers primarily based in semi urban and rural markets. With a view to expand its product portfolio and target the urban markets, Manpasand launched its ‘Fruits Up’ range of products which offers fruit drinks and carbonated fruit drinks in different flavours. Without any synthetic base, ‘FRUITS UP’ is made up of natural ingredients and comes in a range of carbonated and non-carbonated fruit drinks. With ‘Fruits Up’, the company plans to capture part of the huge carbonated drinks market, which is estimated to be worth around 25,000 Crores. Recently, the company has entered into packaged tender coconut water segment through their new brand,’Coco Sip.’ In terms of health drinks, ‘Manpasand ORS’ is afloat in North Eastern and soon has plans to go pan India.
Manpasand’s beverage brands are present in 24 states through more than 200,000 retailers, over 2000 distributors and 200 plus super stockists. The company has two manufacturing facilities at Vadodara in Gujarat, one each at Varanasi in Uttar Pradesh, Dehradun in Uttaranchal and Ambala in Haryana.
In the fast and ever-growing fruit-based beverages market in India, the Company has emerged as a significant and formidable competitor to the National and Multinational beverage giants. A customer-centric approach, value-for-money offerings, strong focus on affordable price points, innovation and research, brand building, aggressive production capacity expansions and strong distribution strategies are the Company’s major strengths.