India’s leading coupons and deals marketplace, GrabOn is making its way into the Gift Card scene. This Hyderabad based startup has been churning out quality products with user friendly interfaces coupled with aesthetic and functional features.
The Gift Card market in India presents a lucrative prospect having seen a steady rise since 2013. GrabOn aims to capitalize on this by break into the scene. The Gift Card industry boasts 3X year-on-year growth and has observed significant spikes during the festival seasons (and special occasions). The average Indian is slowly but steadily taking to the use of gift cards as a gifting option. The couponing company is looking to leverage this opportunity and provide gift cards from top names in the entertainment, food, fashion, beauty & wellness verticals and expand into more.
When it comes to gifting, a lot of time and effort is spent on choosing the ‘perfect gift’. Gift Cards from GrabOn help in eliminating majority of the work by providing gifting options which can be chosen and sent instantly from the convenience of one’s home. GrabOn aims to solve the gifting issue by adopting and improving the digitization of gift cards.
‘We have changed the way India shops online. Now, when people think about shopping online, they think coupons, offers and deals. With GrabOn’s entry into the Gift Cards market, we aim to repeat the success and provide users with the ultimate gifting option’, says Ashok Reddy, Founder of GrabOn while talking about the company’s new undertaking.
The gifting platform from GrabOn implements the key learnings and user behavior patterns gained through experience operating in the coupons and deals space. Apart from a plethora of gifting options, the consumers can choose from a wide variety of trending coupons and deals from over 4000 merchants across different verticals.
Before its entry into the Gift Cards market, GrabOn had ventured into price comparison space with BestPriceOn, in an effort to help India ‘Save On Everything’. The site offers users the chance to compare the price of gadgets and therefore save big on online purchase. This is accomplished using Machine Learning and AI enabled search engine with Natural Language Processing.