Milk Mantra extends the Milky Moo range with 2 new innovations in the dairy and real fruit category

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Bhubaneshwar, April 24, 2017 : East-India focused consumer dairy company Milk Mantra has launched 2 new fruit – dairy product innovations Milky Moo Litchi Lassi and Milky Moo Aam Dahi. Made from ethically sourced low fat milk, premium yogurt cultures and real fruit pulp these products extend the popular Milky Moo range in to the trending and evolving fruit yogurt category.

Milk Mantra Dairy was founded in August 2009 by Mr. Srikumar Misra with  a conscious capitalist  approach of building an innovative dairy product  brand by leveraging on the latest technology. It recently raised Series D funding from Neev Fund and existing investors Eight Road Ventures and Aavishkar. Milk Mantra has been witness to many firsts to its credit – it has engineered an innovative double-layered packaging technology to keep milk fresh for longer periods of time, it has launched the world’s first curcumin-fortified milk-shake and  has built a dairy business as an engaging brand driven setup rather than just a staples-supplying entity, amongst others.

Srikumar Misra, the company’s founder, MD & CEO commented, “In line with our thinking of doing real functional innovation in product development, I believe these are the tastiest yogurt / lassi products in the market.  The taste profile of real fruit pulp and yogurt that has been created by our in house New Product Development team is remarkable »

Apart from fresh milk, the company produces a range of premium and innovative dairy products including probiotic dahi,  increased shelf-life of paneer, curcumin-based milk-shakes,  among others under  its challenger “Milky Moo” brand  These products will be made available across Odisha, Kolkata, Jharkhand and Chattisgarh.

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About Milk Mantra:
Milk Mantra is India’s first VC funded entrepreneurial dairy start-up, located in Odisha. It has launched two innovative brands – Milky Moo range of fresh dairy products, and MooShake, world’s 1st Haldi milkshake. They have 2 state-of-the art plants, one in Gop and one in Sambalpur. They have recently commissioned a 3rd plant to increase their capacity owing to the increasing consumer demands.