Montblanc Joins the Circus: New Hugh Jackman film Greatest Showman to feature Montblanc products

 

Maison partners with 20th Century Fox Film for the holiday film, in cinemas December 20, 2017, starring Montblanc brand ambassador Hugh Jackman.

 

Montblanc has announced its partnership with 20th Century Fox Film and The Greatest Showman, the highly anticipated movie inspired by the ambition and imagination of P.T. Barnum, the American showman who founded the circus in the 19th century with his legendary “Greatest Show On Earth”.  The movie stars Montblanc brand ambassador Hugh Jackman as Barnum, and will feature Montblanc pieces including a heritage Minerva pocket watch from the Maison’s Minerva Museum in Villeret, Switzerland, and a specially commissioned Meisterstück writing instrument with a ringmaster engraved on its nib.

Directed by Michael Gracey and featuring songs by academy Award winners Benj Pasek and Justin Paul (La La Land), The Greatest Showman is a bold and original musical that celebrates the birth of show business through the story of Barnum, an unconventional visionary who rose from nothing to create a worldwide sensation. The film also features Michelle Williams, Zac Efron, Zendaya and Rebecca Ferguson.

“We are delighted to support this movie as it not only features our brand ambassador Hugh Jackman but also shines a light on the cultural influence of a man who invented modern entertainment,” explains Nicolas Baretzki, Montblanc CEO.  “With a history rooted in innovation, Montblanc has a tradition of celebrating those whose lives have a lasting impact on human civilization.”

“This film is particularly important to me, a project that took 7 years to bring to life.” says Hugh Jackman, “I am very excited that Montblanc is a featured part of this adventure.”

To mark the worldwide release of the movie, Montblanc has created a special Happy Holiday circus notebook with a yellow Saffiano calfskin leather cover featuring a printed circus design. The fine stationary piece comes with a red bookmark and golden cut edges.  The launch of the product is part of the Happy Holiday campaign, that will be unveiled from November 1st onwards, featuring a dedicated Montblanc Happy Holiday movie with Hugh Jackman in his role as P.T. Barnum, special window displays, Social Media content, as well as an online advertising.

The Greatest Showman is set for release in December 2017, and the Happy Holiday circus Fine Stationary will be available from October 2017.

 

 

 

About The Greatest Showman

Inspired by the ambition and imagination of P.T. Barnum, The Greatest Showman is a bold and original musical that celebrates the birth of show business and the sense of wonder we feel when dreams come to life. It is directed by exciting new filmmaker, Michael Gracey, with songs by Academy Award winners Benj Pasek and Justin Paul (“La La Land”) and stars Academy Award nominee Hugh Jackman. Jackman is joined by Academy Award nominee Michelle Williams, Zendaya, Zac Efron and Rebecca Ferguson.

 

About Twentieth Century Fox Film

One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units of Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, Twentieth Century Fox Animation and Fox Family.

About Montblanc

Guided by the pioneering spirit since 1906, Montblanc revolutionized the culture of writing with breakthrough innovations. Today, the Maison continues to push boundaries and evolve the expression of fine craftsmanship across each of its product categories: the pinnacle of luxury writing instruments, timepieces, leather goods, accessories, fragrances and eyewear.  With every innovation, Montblanc offers new functionalities and groundbreaking designs imbued with the Maison’s heritage of sophistication and crafted to the highest standards through the skills of its artisans in each of its manufactures whether Hamburg, Germany for its writing instruments, the Swiss Jura in Le Locle and Villeret for its timepieces or Florence, Italy for its leather goods.  Reflecting its ongoing mission to create fine lifetime companions born from the most pioneering ideas, the iconic Montblanc Emblem has become the ultimate seal of performance, innovation, quality and expression of style. With its origins deeply rooted in the culture of handwriting, Montblanc continues to assert its cultural commitment around the world with the creation of wide-ranging initiatives to promote arts and culture in many forms, while honouring the modern day patrons who support the advancement of the arts.

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