Expects daily GMV to go up by 10 times during sale
Bengaluru, December 29, 2015: India’s largest fashion sale event “End of Reason Sale” is back on Myntra for customers to indulge in shopping for fashion and lifestyle. EORS will be held on 2nd and 3rd January, 2016 and will have a huge collection of specially curated styles and designs across the best of brands at discounts of up to 80%.
Over 2000 brands, including top Indian and International brands such as Nike, adidas, Reebok, FILA, Vans, Tommy Hilfiger, Mango, Marks & Spencer, Casio and Titan are participating in the sale. EORS gives shoppers an opportunity to overhaul their wardrobes early in the year for a refreshing new look. Great deals would also extend to some of the latest styles from the winter collection, making it an event that cannot be given a miss. EORS is expected to add a million new shoppers to Myntra’s customer base.
Speaking about the ‘End of Reason Sale’,Ananth Narayanan, CEO, Myntra, said, “Our End of Reason Sale is the biggest shopping carnival for fashion in the country. More than 7.6 million Myntra customers will get to pick up bargains across Indian and international brands. EORS is really about starting the new year looking good and with a new wardrobe to match. During the two-day sale, we expect to serve over 700,000 customers and the daily revenue rate to go up by as much as 10X.”
Added Prasad Kompalli, Head of eCommerce Platform, Myntra, “We are happy to announce the third edition of India’s largest fashion sale. Through EORS we break away from the traditional end of season sale format which usually last for 6-7 weeks. In the span of just two days, shoppers can avail the best of fashion from the widest catalogue at amazing prices. During EORS, we would be the first fashion retailer to launch the Spring Summer 2016 collection in January itself, providing shoppers early access to fresh fashion.”
Shoppers will now also be able able to browse offers and product details on Myntra’s mobile website. This will allow users to get a feel for Myntra’s fabulous offering before downloading the app. Purchases would continue to be through the mobile apps. Gear up with the Myntra App on your smartphone and get ready to plunge into the fashion spectacle that will take place on 2nd and 3rd January, 2016!