Nauti Nati collaborates with Franchise India for expansion

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franchiseIndia’s retail industry has flourished over the last decade, and the opportunities to cater to one of its largest demographical segment i.e. children’s, is unprecedented. At present this marketplace is dominated by regional unstructured players, and there is a dearth of economically priced national brands that can cater to the diverse needs of this category.


To take advantage of this void, Nauti Nati, a premier children’s brand, was established in 2009 with a vision to bring products that reflected the ideal balance of global and local trends to the Indian customer. The brand was launched under the auspices of Omega designs, a highly esteemed − government recognized start export house − that has pioneered manufacturing children’s garments for leading retailers across the world for over two decades. Omega is the largest children’s wear supplier to Macy’s out of India, and has extensive relationships with TK Maxx, Saks Inc., and Next, amongst other retailers. Nauti Nati products are designed in conjunction with an Italian design house, Amethysta Viola, headed by famous designer San G – widely recognized as Valentino’s protégé.

Despite being a young entity, Nauti Nati’s expertise in designing and supply chain has propelled the brand on a pan India stage. With over 80 locations through large format retailers such as Shoppers Stop, Central and so forth, the brand has a wide footprint, and has consistently delivered unparalleled sales for its partners. On the e-commerce front, the brand has a highly optimized B2C website, www.nautinati.com, and is also one of the highest performing brands in the children’s category with prominent online retailers such as Flipkart, Jabong, Babyoye, Snap Deal, Home Shop 18, amongst others.

Nauti Nati products span infant’s wear, girl’s (0-8 Years) and boy’s (1-10 Years) apparel categories. The brand also offers novelty products such as premium party wear dresses, and casual dresses made out of 100% cotton fabrics, alongside a wide variety of accompaniments such socks, shoes, hair accessories, and outerwear. The brand’s three exclusive outlets in Bangalore, Noida and Surat, are already a runaway hit, and now the company is focused on building an extensive exclusive store network of over a hundred outlets in the next three years.

Mr. Shantanu Dugar, MD, Nauti Nati said, “We are looking forward to an exciting business landscape in the exclusive store segment, and are pleased to partner with Franchise India, a stalwart in this space, to achieve our targets.”

Ms. Sonya Chowdhary, Director, Franchise India Brands Limited said, “Franchise India has been consistently helping brands across various industries with the right insights to help them appropriately channelize their expansion across countries. Nauti Nati and Franchise India share the common vision of expanding at fast pace through the franchising route, and we are confident that Nauti Nati, with its unique business proposition, will deliver exceptional results for its franchise partners”.

About Franchise India

Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions.

With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority. For more details log on to www.franchiseindia.in