A Mascara Revolution
Life is complicated, relationships are complicated….but choosing the perfect mascara should not be! Revlon is simplifying the way consumers choose mascara with a new portfolio of mascaras created specifically to match the top lash benefits she desires. The New Revlon Mascara Collection provides the looks she wants, without the confusing product names and claims. With a clear segmentation by benefit, and product names that speak directly to the lash look, these new mascaras take the ‘it’s complicated’ out of mascara shopping.
Creating five new unique mascaras and brush combinations, these mascaras are sure to suit all the varied needs of her. While Revlon Ultra Volume™ Mascara comes with lash pumping brush with triple grooves to comb the lashes clump free and hold maximum mascara for that desired effect, Revlon Super Length™ Mascara has lash stretch brush, tapered brush tip and long side bristles to coat even the littlest and smallest of lashes, delivering plush length. To offer more accuracy, Revlon Dramatic Definition™ Mascara comes with lash separator brush and tiered bristles helps to coat and separate lashes along with Revlon Volume+Length Magnified™ Mascara that has magnifying square shaped lash brush that leaves the lashes longer and fuller.
Additionally, women were seen layering different mascaras to satisfy multiple lash benefits, leading to the creation of Revlon Ultimate All-in-One™ Mascara. As the new ‘holy grail’ of mascaras, this mascara features all five lash transforming benefits and comes with a hollow core designed to deposit formula for mega lash impact. With mini-oval shape for easy application, it allowing consumers to achieve Volume, Length, Definition, Lift, and Intense Color – all at once!
Whether you desire a single lash benefit, or the one that does it all – Revlon’s new Mascara Collection has your perfect lash match.
Available in India through exclusive Revlon stores, leading retail outlets and renowned online partners, Step Out and Get Going!
All mascaras are priced at MRP 995/- except Revlon Ultimate All-in-One Mascara. The price of Revlon Ultimate All-in-One Mascara is MRP 1095/-
About Revlon
Revlon was the first International Color Cosmetics brand to be launched in India in 1995. It is today, a global cosmetics, hair color, hair care, body sprays, fragrances, skincare, and other beauty and care products, company. Started with an alliance between Modi-Mundipharma PVT Ltd. (a joint venture between the Umesh K. Modi Group of India and Mundipharma Group of Switzerland) and Revlon of USA, MODI-Revlon came into existence. The company’s vision is to establish Revlon as the quintessential and most innovative beauty company in the world by offering products that makes one feel beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience has enabled it to create an eminent position in the leading global consumer brands segment. Revlon has been shaping and adding value to the lives of modern, sophisticate, chic and contemporary Indian women for more than two decades now and with an assortment of innovative and technologically advanced products, Revlon bring forth an amazing range of international cosmetics, skincare, toiletries as well as fragrances to offer a complete beauty solution across the country.