|
Top 5 Brands Sales Value Share (%) |
|
| SAMSUNG | 46.9 |
| OPPO | 8.0 |
| APPLE | 6.3 |
| LYF | 6.1 |
| MICROMAX | 5.4 |
| <Others> | 27.3 |
New Delhi, 29th September, 2016 – OPPO Mobiles, an evolving global technology brand, has for the very first time overtaken Apple to reserve a spot for itself in the Top 2 smartphones in India by value in August 2016 as per GFK data. The brand has also clocked in a growth of 16% in comparison to the previous month.
This feat comes right after the launch of the Selfie Expert OPPO F1s in August. The Selfie Expert F1s came with a 16MP front camera and Beautify function apart from a 0.22s lightning fast fingerprint unlock and good battery endurance – a combination of powerful features desired by the young Indian consumers.
Mr. Sky Li, OPPO Global VP, MD of International Mobile Business and President of OPPO India, said, “India is a priority market for us. We have caught the trend that users, especially young generations like taking photos and selfies by phones. That’s why we have invested a lot in offering the consumers high quality camera phones with a strong focus on front camera. Going forward we will continue investing in photography technology, design and offering the best consumer experience.”
Besides providing high quality products, OPPO’s fast growth can also be attributed to the aggressive expansion of offline channel strategy and successful marketing campaigns targeted towards reaching out the young consumers. In the Indian market, OPPO has been expanding its offline presence by targeting 35,000 Point of Sales and 180 after sales service centres for giving its consumers a better experience.
By associating with popular platforms like Bollywood, Cricket and Entertainment, OPPO has been able to gain higher recognition in the Indian market. Taking their connection with the youth a notch higher, OPPO has planned something special this Diwali on Oct, 6th to kick start the festivities and give consumers the perfect Diwali gift!
About OPPO
At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.
After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets, with the brand already registered in 140 countries as of late 2015.
OPPO is the official global partner of International Cricket Council (ICC) starting 2016 and has also entered into a three-year partnership with Football Club Barcelona, Spain. OPPO has Bollywood heartthrobs Hrithik Roshan and Sonam Kapoor as its South Asia Region brand ambassadors and Yuvraj Singh as its First Sport Ambassador. The leading smartphone brand made its entry into the Indian market in early 2014. OPPO Mobiles India Pvt. Ltd. currently has commercial presence in major cities and regions of India. With its growing presence, OPPO aims to provide beautifully designed phones and a flawless camera experience to the young consumers.
But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe.
For more information, please visit:
Website: http://www.oppo.com/in