March 14, 2018 – London – Papyrus, the world’s first fully comprehensive and scalable decentralized platform for digital advertisers, publishers, and developers built on top of Ethereum blockchain and smart contracts, has launched its Minimum Viable Product (MVP). The innovative technology removes the inefficiencies and challenges, such as viewability, lack of transparency, payments and brand safety within the digital ad industry. Papyrus has developed a disruptive digital advertising platform which uses a combination of integrated technologies that transform and unite the entire digital advertising market into a single comprehensive ecosystem that offers unmatched transparency, fraud reduction, security and cost effectiveness.
Papyrus’ MVP uses scalable blockchain architecture and smart contracts to facilitate transparency and reliability in the purchase of advertising inventory. The MVP comprises 3 primary components – Papyrus Advertiser Account and Demand-Side Platform (DSP) backend, Papyrus Publisher Account and Supply-Side Platform (SSP) backend, and Papyrus Viewability Verifier, connected to Papyrus blockchain platform. The platform architecture provides data-scalable smart contracts which create novel ways of conducting business in an efficient, tamper-proof and secure environment. The main technology advantage of Papyrus is the ability to collect and validate large volumes of raw data from advertising companies and execute smart contracts within the blockchain itself, while preserving payments and privacy. Data-scalable smart contracts allow Papyrus to endorse verification vendors into the ecosystem to prevent fraud and provide end-to-end transparency for supply chain parties.
“Our vision is to disrupt the current online advertising landscape, which, in its current form, is riddled with inefficiencies,” said Abeed Janmohamed, CEO of Papyrus. “Papyrus endeavors to transform online advertising into a highly transparent, consistent and lucrative domain for all the participants in the advertising value chain. Although Papyrus is a disruptive platform, it will deliver invaluable benefits for existing publishers, ad platforms, agencies and advertisers by enabling interconnectivity between decentralized applications and digital advertising.”
About Papyrus
Papyrus is the world’s first fully comprehensive and highly scalable decentralized ecosystem for digital advertising which radically improves the programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture. Papyrus’ platform ensures transparency; it is based on a reputation and credibility-based system for all market players, motivating auditors to check for fraudulence. Papyrus has been developed and is managed by a team of experts with strong backgrounds in building and scaling successful business processes in both advertising and blockchain technologies.
For more information, please visit https://papyrus.global.